• Plan and execute all digital marketing, including marketing database, email, website, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies.
• Provide thought leadership and perspective for adoption where appropriate
• Support major events & branding activities, if needed

• BS/MS degree in marketing or graphic design fields
• Proven working experience in digital marketing
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Facebook, Instragram, WeChat, LinkedIn, Pinterest campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent writing skills in both, English & Chinese (must!)

职能类别： 市场/营销/拓展经理

关键字： 数码市场