• 招聘类型：社招
• 工作性质：全职

职位描述

JOB SUMMARY

Reporting to the CHC Digital Marketing Lead, the mission of the e-Marketing Manager is to help the China Cross Border and Domestic teams meet its eCommerce and digital marketing objectives through effective digital and data strategies and activation plans, ultimately accelerating growth and driving local competitive advantage. Key responsibilities include:

• Digital activation and media
• eCommerce campaign development and execution
• Digital content excellence
• Data, analytics and insight
• Digital measurement & performance tracking

The e-Marketing Manager is responsible for designing, developing, executing and driving the assigned category and brand eCommerce campaigns, leading both outside and inside platform campaigns. This role is instrumental in bringing to life the Sanofi´s CHC digital roadmap, working across key local and regional stakeholders in Strategic Marketing, Media, CMI, Trade Marketing, KAM & Finance etc.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

(Performs assigned duties as needed)

Own eCommerce campaign strategy, development and execution

• For assigned category and brands, create consumer journey ecosystems which tap into the best channels to deliver the optimal message at the right time
• Align all campaigns with the Strategic Marketing Team to ensure alignment with brand strategies and objectives.
• Align all campaigns with Platform promotions that lift the platforms traffic and sales
• Develop inspirational campaign briefs based on strong consumer and market insights, pitch to agency/media partners, assess campaign ideas and plans based on category, brand and business objectives
• Execute all campaign development requirements between agency partners, Trade Partners (TP), other external agencies, and internal stakeholders and execute flawlessly
• Effectively collaborate with Platforms operations team (KAM, Trade Marketign) and Trade Partners (TPs) to plan and execute key online shopping festivals such as:

6.26,

11.11,

12.12 etc.

Manage Off and On-Platform marketing budget and performance goals

• Manage planning decisions such as channel selection, investment allocation and KPI setting
• Maintain excellence in activation and track holistic impact of campaign across all key metrics
• Manage TP to develop and execute growth optimization strategies
• Develop and set monthly/weekly marketing KPIs for Platform promotional campaigns and adspend
• Monitor and optimize paid traffic, revenue, target segmentations and ROI performance daily
• Weekly paid traffic forecasting/planning (Zuanzhan, Taobaoke, search, etc)
• Analyze flagship stores' free and paid traffic performance including online transactional KPIs and define strategic plans/actions to optimize funnel accordingly
• Own all paid Platform traffic reporting

Oversee Platform marketing creative & user experience

• Define the target segments per brand and products for the campaign, including within platforms which would be used for inside traffic generating activities
• Ensure brands digital activation is impactful, orchestrate flawless execution
• Oversee Platform marketing content (copy & design) to increase click-through/conversion rates in line with brand creative guideline standards
• Evolve our brands’ campaign storefronts through best practice, testing, optimization and innovation of design/layout to maximize click-through/conversion rates
• Lead the auditing of marketing materials to ensure compliance to the content developing plan – audit to be conducted every quarter.

Business Leadership

• Develop strong relationships with internal and external stakeholders to identify new marketing opportunities/partnerships and execute on them
• Champion platform marketing to inspire internal/external key stakeholders to align on and implement the strategic direction or vision.

REQUIRED SKILLS

• 3+ years’ experience in digital marketing/advertising, ideally with Beauty/Consumer Healthcare/FMCG organization or with an agency
• Bachelors / Master’s degree in Marketing and / or Digital

-Understands and have experience with China Digital landscape - Weibo, Qunar, Alibaba (TMall), Kaola, JD, Fliggy, WeChat etc.

• Excellent written and verbal communication skills, organizational and interpersonal skills
• Pro-active, initiative driven, independent player
• Business proficiency in Mandarin mandatory. English is highly preferred
• Monitoring digital media analytics on e-commerce Platforms (TMall etc.)

在赛诺菲，多样性和包容性是我们如何运作和嵌入核心价值观的基础。我们认识到，要真正挖掘多样性所带来的丰富多彩，我们必须以包容为先导，并拥有一个工作场所，在那里，这些差异可以茁壮成长，并被利用起来，让我们的同事、患者和客户的生活更丰富多彩。我们尊重和颂扬我国人民的多样性、他们的背景和经验，并为所有人提供平等的机会。

任职条件

同上

职位要求

• 学历要求：无
• 工作经验：无
• 外语要求：不需要