PRIMARY ROLE OBJECTIVES:

• Monitor, alert, respond & manage with urgency any online consumer feedback in line with company social media policy.
• Producing multifaceted, effective and efficient marketing campaigns on time, on brief and on budget
• Proactively offering solutions and recommendations to internal customers for their marketing/campaign needs
• Acting as a liaison between internal customers, stakeholders and allied service departments to ensure effective communication channels are open
• Maintaining relationships with external promotional companies in order to source new marketing opportunities
• Develop marketing programs to increase awareness and drive demand and high-quality leads through cost-effective digital marketing channels.
• Grow and optimize the online customer acquisition and conversion funnel
• Manage and promote joint marketing programs with partners, from marketing campaign concept to creative content development and program execution, including online, direct mail campaigns, and social media campaigns.
• Analyse and report on online program and campaign effectiveness, metrics and dashboard through the use of web analytics and marketing automation systems to understand user behaviour.
• Communicating campaign strategies and accompanying collateral to key stakeholders
• Basic copy writing
• Responsible for job briefs to ensure the Creative Services’ team meets the job owner’s objectives
• Display innovation through inspiring, creating and improving processes and products.

WHO ARE WE LOOKING FOR?

• Undergraduate or post graduate qualifications with a focus in Marketing or equivalent combination of related education and experience
• 3+ years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Intermediate to advanced skills in Microsoft Office applications
• Demonstrated ability to work as a team player
• Demonstrated ability to multitask and coordinate a number of projects
• Demonstrated excellent organisation and communication skills

上班地址：海伦路金融街海伦中心