Accorplus - Digital Marketing Executive

雅高A佳 - 市场营销执行

Position： Full-time

职位性质： 全职

Level / Experience: Junior / 3+ years

水平/经验： 初级 / 3年以上工作经验

Starting Date: Sep/ Oct 2019

开始日期： 2019年9月/ 10月

Report to: Head of Marketing

汇报对象： 市场部领导

Accor Plus is a subsidiary of Accor Hotels – the world’s leading hotel group with over 3,700 properties throughout 94 countries. Accor Plus is Asia Pacific’s expansive travel, dining and lifestyle program. Members enjoy more destinations and styles at over 800 hotels, resorts and holiday apartments across 17 countries in the Asia Pacific. For more information please visit: www.accorplus.com

雅高A佳是雅高酒店集团的子公司，雅高酒店集团是全球前列的酒店管理集团，在94个国家管理着3700多家酒店。雅高A佳是亚太区最为广泛的忠诚项目，涵盖了旅游、美食和生活方式。会员可以在亚太区17个国家的800多家酒店、度假村和度假酒店享受更多的目的地和生活方式。更多详情请浏览网站：www.accorplus.com

Overview

概况

This role is responsible for driving the digital market strategy for both the acquisition of members and also the generation of leads for use through all sales channels. She/he will develop, implement, track and optimize Accor Plus member benefits through various digital and online marketing campaigns. She/he will execute digital marketing communication in developing and activating a segmented communication infrastructure. She/he will be developing the strategy to increase WeChat followers, work with vendors/Accor Hotels team to produce a digital platform for the Accor Plus membership. He/she will support relationship marketing to explore corporate and partnership sales opportunities.

该职位将推动数字市场战略，从而获取和利用所有的销售渠道产生销售。通过多种数字和在线市场营销活动，拓展、执行、跟进和优化雅高A佳会员利益；以开发和激活部分通信基本设施的方式开展数字市场沟通；开发能增加微信粉丝数量，与供应商/雅高酒店团队合作的策略，为雅高A佳会员创建数字平台。

Responsibilities

职责

• Manage a master communication strategy framework that leverages all digital channels including but not limited to WeChat, EDM, Online, website, Tmall, Weibo etc.

管理针对所有数字渠道的主要沟通策略框架，包括但不仅限于微信、EDM、线上、网站、天猫、微博等。

• Oversee day-to-day implementation and analysis of the loyalty program-development and monitor success at the program, customer segment and campaign level to identify sales opportunity

监督日常执行，分析忠诚项目的开展，监管在项目、客户群方面的成功率，确定活动级别从而挖掘销售机会。

• Contribute to membership retention and acquisition through a segmented channel communications strategy that attracts, informs and helps converts consumers into members.

运用分段渠道沟通的策略，以吸引、通知和帮助的方式将消费者转化为会员，从而进一步稳定和获得会员。

• Execute projects for all digital channels through the management of SEO (Search Engine Optimization), PPC (Pick Promote Ctr), affiliate marketing, retargeting and mobile marketing

为所有数字渠道SEO（搜索引擎优化）、PPC（选择促销中心）、联合营销、重新定位和移动营销市场而开展项目。

• Execute and implement changes to all channels to maintain the information is updated including but not limited to products, price, promotions, etc. To keep all platforms up to date

执行各渠道和平台的信息更新，包括但不仅限于产品、价格、促销等。

• Monitor operational statistics, report trends, variances and issues and prepare regular report

监督操作统计、报告趋势、差异和问题，准备常规报告。

• Follow up with enquiries to the Specialized channels and check in with the relevant people to get the right answers to the consumer

追踪专业渠道的调查和记录从相关人士处得到的消费者的正确回答

• Liaise with and manage vendors providing digital marketing services to Accor Plus when necessary

在需要的情况下，联络和管理为雅高A佳提供数字市场服务的供应商

• Manage lead generation campaigns for operations team

管理运营团队的活动

• Support the research, development and execution of the corporate/partnerships sales business unit’s strategy, structure and operations.

支持合作伙伴的销售业务部的策略的研究、开发和执行

• Work closely with the Accor Hotels Marketing and Loyalty Team

与雅高酒店市场和客户忠诚团队紧密协作

Requirements

要求

• 3+ years’ experience in e-commerce/online sales or digital marketing role

3年以上电子商务/线上销售或营销方面的相关经验

• Bachelor degree /qualification in Marketing preferred

本科学历/ 有市场方向资质者优先

• Good knowledge of China eCommerce environment & trends. Good understanding of Taobao eco system is a plus

熟悉中国电子商务环境和趋势，了解淘宝等系统是一个加分项。

• Strong analytical ability to interpret data and campaign results into meaningful and actionable insights for campaign optimization.

对数据和营销结果有很强的分析能力，能为优化活动提出有意义和可执行的见解。

• Ability to effectively manage & work with multiple external agency partners to deliver agreed outcomes

有效管理的能力，并能与多个外部合作商达成一致结论。

• Detail oriented, ability to multi-task and work independently under deadline

注重细节，同时处理多个任务的能力，并在限定时间内独立完成工作

• Outstanding verbal and written communication skills, fluent in both Chinese and English

优秀的口头和书面沟通技巧，熟练的中英文

• Excellent interpersonal skill, great attitude and willing to learn

优秀的人际交往技巧，有很好的学习意愿和态度

• Skilled in MS Office, Photoshop, PowerPoint, Adobe Design

良好的MS Office, Photoshop, PowerPoint, Adobe Design 操作技巧

• Travel / tourism industry experience an advantage

旅游行业的经验是加分项

上班地址：浙江中路400号春申江大厦501-504室