SEO & SEM of Chinese website

? SEM operation and optimization on major search engine such as Baidu, Sogou, 360, etc.

? Set goals, KPI, and result tracking mechanism

? Reorganize web page layout, meta description, key words of Emerson Chinese site to enhance result ranking in search engines

? Track and observe website traffic, UV/PV of website and propose further enhancement plan

? Manage the sales leads collection as well as nurturing and conversion plan for China sales team

eCommerce platform establishment

? Set value proposition of Climate China eCommerce strategy

? Verify feasible eCommerce platforms to dive in and establish action plan

? Collaborate with all internal stakeholders including sales, marketing, finance, business partners to implement eCommerce strategy

? eCommerce daily operation consultancy and promotion plan deployment utilizing all marketing tools

WeChat social media management

? WeChat platform overall management and goal-setting

? Manage the ComRes WeChat monthly calendar

? Develop techniques to increase user engagements and create positive user experiences

? Promote WeChat in relevant online and offline channels to maximize exposure with the target audiences

Digital Dashboard Report and Analytics

? Create, analyze and publish monthly KPI dashboard report of digital platforms.

? Proactively identify gaps and opportunities in user experience

? Perform analyses and provide interpretation, to identify trends in user behaviors and improve business opportunities.

? Support and deliver insights, analysis, data and measurement that positively impact content strategies and SEO development

? Manage multiple on-going and ad-hoc analyses or data requests from key business stakeholders

? Use qualitative and quantitative tools to become an expert in the business of how our digital customer base in China is interacting and evolving over time

? Act as an analytics expert across the business, helping to encourage a culture of data-driven decision making

Requirement

? Bachelor degree in Marketing, eCommerce, IT, Mathematics, Statistics

? At least 5 years in digital marketing, eCommerce field, B2B inhouse or agency experience preferred

? Experience with eCommerce and SEO/SEM is a must

? Strong Excel and analytical capability, data-driven mindset

? Leadership competency while a good team player

? Self-motivated and result-oriented

上班地址：苏州工业园区

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