Job Summary:

Responsibilities:

WHO YOU ARE:

• An effective champion for digital media initiatives
• Strategic on all digital platforms – able to pivot quickly and adjust multi-platform strategy based on changes in the industry
• A data enthusiast who uses analytics to make informed decisions
• Multi-tasker with demonstrated leadership and skills in managing resources
• Excellent communicator, motivator, delegator, and able to foster teamwork and collaboration
• Strong organization skills and ability to prioritize daily
• Remind staff continually about best practices and encourage both casual and formal training.

WHAT YOU'LL BE DOING:

• Using insights to drive editorial and strategic decision making for the digital team and the newsroom as a whole and create accountability for the results
• Assist in leading our newsroom to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
• Working with other newsroom leaders to create synergy across all platforms on station content
• Managing social and multi-platform strategy for station accounts
• Managing the look and feel of station's digital brand online
• Identifying new content types and innovative technologies that help us reach new audiences
• Dominating breaking news with speed and accuracy, owning the big story, and growing new opportunities in our multi-media environment
• Collaborate with content makers to maximize the sharing of our content in a multi-platform way
• Coach and mentor the news team in best practices for writing and producing content for digital and social platforms
• Using SEO (search engine optimization) to increase page views and unique visitors through Google, etc.

Basic Qualifications:

• Five years’ experience in audience development/news.
• Must have experience analyzing audience data (Omniture, Google Analytics etc.) and identifying trends
• Must have a deep understanding of social strategy and SEO with the desire to keep up with emerging platforms
• Must understand basic journalism legal principles
• Must be able to meet deadlines and work under pressure
• Working knowledge of online content-management systems required
• Experience with FTP programs
• Proficient with Adobe Creative Suite including Photoshop and Dreamweaver
• Nonlinear editing experience
• Microsoft Office, including Word, Excel, and Outlook
• AP style

Preferred Qualifications:

• Prefer background that includes editor of a news website.

Preferred Education

• College degree preferred