Overview of job
Mindshare is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Digital & Data Analytical Supervisor to join us. In this role, you will be responsible for All media related data analysis for a leading Multi-national client.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Digital & Data Analytical Director

3 best things about the job:

• You will work with young and like-minded team members who enjoy working together on projects, in an upbeat and fun atmosphere
• You will cooperate with a big team of colleagues who are experienced in various advertising skillsets, which provide you an open environment to learn
• You will work for the clients among top FMCG brands who always have important projects ahead of the industry

In this role, your goals will be:
In three months:

• Quickly understand our clients’ business status and media strategy, especially media strategy in digital media
• Proactively attend related trainings in the team and group, quickly catching up with current analytics skills for traditional media and digital media in the team
• Build up good communication and relationship with strategic planning teams
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In six months:

• Be capable to run analytics model under guidance for measuring media performance of one brand
• Be familiar with ecommerce media buying rules on various ecommerce platforms, help clients track own ecommerce media performance properly
• Be familiar with digital tracking process and performance measurement, and can help to provide tracking code, solve tracking issue, and interpret performance results
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In 12 months:

• Be capable to run analytics model independently for measuring media performance of one brand and present findings, learnings, and recommendations
• Be able to run ecommerce competitive analysis and provide insights to client

What your day job looks like at Mindshare:

• Monitor ongoing digital campaigns to ensure tracking and data collection, able to solve digital media performance related problems
• Manage the collection and consolidation of all digital related data from various platforms
• Run Marketing Mix analytics with professional knowledge for client brands, delivering valuable learning and recommendations
• Run ecommerce competitive analysis, to deliver integrated ecommerce strategy

What you’ll bring:

• Evaluation of digital media performance
• Optimization suggestions for digital media strategy
• Evaluation of ecommerce media performance
• Optimization suggestions for ecommerce media strategy

Minimum qualifications:

• Bachelor’s degree
• 2+ years working experience, prefer experience in media/digital media analysis
• Solid understanding and insight of China FMCG market and China media market
• Strong sense of data, interest in analytics, and desire to learn new skills
• Proficiency in Excel and PowerPoint, SPSS, SQL, or other related skills preferred
• Good communication skills, and enjoy working with different teams
• Fluency in English in both speaking and writing

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