Overview of job
Mindshare is an agency of GroupM, the leading global media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a __Digital & Data Analytical Associate Director___ to join us. In this role, you will be responsible for All media related data analysis for a leading Multi-national client.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to: Digital & Data Analytical Director

3 best things about the job:

• You will work with young and like-minded team members who enjoy working together on projects, in an upbeat and fun atmosphere
• You will cooperate with a big team of colleagues who are experienced in various advertising skillsets, which provide you an open environment to learn
• You will work for the clients among top FMCG brands who always have advanced projects in the industry

In this role, your goals will be:
In three months:

• Quickly understand our clients’ business status and media strategy, especially media strategy in digital media and ecommerce media
• Quickly catching up with current analytics solutions for different media channels in the team
• Build up good communication and relationship with related teams, such as strategic planning teams, ecommerce operation teams, tactical planning teams.
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In six months:

• Be capable to independently manage one Marketing Mix modelling (statistical regression modelling) project of one brand and provide strategic suggestions to client brand
• Be familiar with ecommerce media buying operation rules on various ecommerce platforms, as well as various ecommerce tracking data across different platforms
• Be familiar with different media performance measurement solutions on ecommerce and provide ecommerce media strategic suggestions to clients
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In 12 months:

• Be capable to lead marketing mix modelling for measuring media performance of key brands and build insightful stories and present to client team
• Be able to lead regular ecommerce analysis deliverables and provide insights to client

What your day job looks like at Mindshare:

• Lead the team to accomplish Marketing Mix analytics (statistical regression modeling) every 6 months delivering valuable and insightful learning and recommendations to clients
• Lead the team to run ecommerce competitive analysis every month, to deliver integrated ecommerce strategic insights and recommendations to clients
• Lead the team to well manage all digital media related data and ecommerce database
• Support team to deal with issues happened related to digital media tracking
• Provide innovative analytical thinking/solutions to big team/client on new analysis requirement related to digital media and ecommerce media
• Fully support client’s media committee meeting on data/insights providing

What you’ll bring:

• Evaluation of digital media performance
• Optimization suggestions for digital media strategy
• Innovative methodologies on digital media analysis
• Evaluation of ecommerce media performance
• Optimization suggestions for ecommerce media strategy
• Innovative methodologies on ecommerce media analysis
• Solutions on Database management & Data visualization

Minimum qualifications:

• Bachelor’s degree
• 5+ years working experience in data analysis/modelling analysis, prefer experience in media/digital media/ecommerce media analysis
• Solid understanding and insight of China FMCG market and China media/digital media/ecommerce media market
• Strong sense of data and analytics, interest in media, and desire to take challenges
• Proficiency in Excel and PowerPoint, SPSS, SQL, R or other related skills preferred
• Good communication skills, and enjoy working with different teams
• Fluency in English in both speaking and writing

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES? and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.

About China

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

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