工作职责
?消费者网络媒体行为数据整理及分析
?配合上级完成媒介策略制定及撰写方案
?根据不同客户需求,与团队共同激发网络媒介创意
?能有效与媒体进行沟通,了解各媒体特性,将媒体营销产品有效整合进方案
?需具备高合作协调能力,与团队内和其他部门高效配合
KEY RESPONSIBILITY
?Understand market, business, consumer and digital media through market research and intelligence.
?Analyze consumer insight and behavior patterns.
?Can develop digital media strategy and planning proposals under the guidance of superior
?Work with creative team to realize media ideas and prepare proposals.
?Work with brand planning team to contribute to integrated strategy from media s standpoint.
?Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.
?Participate new business projects if need.
资质要求
?大学本科以上学历,3至5年互联网媒介策划或媒介相关经历
?熟练使用CNRS、艾瑞等市场数据软件
?熟练使用PowerPoint、Excel等办公软件
?具备良好的策略思考,逻辑推理和方案撰写能力
?具备高效沟通和高效工作的能力
?有较强的自我学习能力
?英语水平良好
QUALIFICATIONS
?Bachelor degree or above 3-5 years related experience
?Proficiency in media planning tools e.g. CNRS, iresearch
?Proficiency in workings tool e.g. office PPT, Excel
?Proficiency in verbal and written bilingual communication skills
职能类别: 文案/策划
联系方式
上班地址:长宁路88号长宁八八中心1107
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