RESPONSABILITIES

• To lead the implementation of by FANG's digital strategic plan with differentiated channels for the Design House, the couture label (Atelier by FANG) and the ready-to-wear label (by FANG).

• To strengthen the digital eco-system (social media platforms, website, e-commerce channel, digital medias, KOL/blogger relationships...) with daily inputs and optimum use of techniques to increase brand awareness / online traffic.

• To set-up innovative marketing & PR campaigns for China working jointly with by FANG’s marketing and design teams in Shanghai, international management in Paris and PR partners in the USA.
  

• To control digital marketing budgets for China and drive their performance.
  

• To review new technologies and competitive environment on constant basis and suggest strategic adjustments.
  

• To be a creative force and a leader in establishing a collective adhesion to the company’s digital plan.

REQUIREMENTS

• Bachelor degree in digital marketing / communication.

• Solid 1st experience in e-commerce and social media management.

• Extensive creative skills including story-writing and graphic design / photography basics.

• A digital passionate, luxury-oriented individual with a strong entrepreneurial mindset.
  

• Mandarin fluent / English fluent.
  

上班地址：康定路1268弄1202室

所属部门：by FANG
by FANG 是川引（上海）服装设计有限公司旗下的中国知名女装设计师品牌，by FANG致力于打造中国自主设计师品牌标杆，追求经典，优雅，质感和觉醒***力量。设计师杨芳***作为中国第一批自主设计师先驱，带领 by FANG 团队打造出一季又一季的经典，并且创立了中国女装高级定制的代表工作室 Atelier by FANG。在 by FANG 的团队里你不仅仅能学到工作内容本身的知识和经验，更加能学习到 by FANG 对于工作细节的一丝不苟，对于发扬中国制造，传承匠人精神的决心。