Marketing Department

Customer Value, Acquisition and Segmentation Manager (Job ID: 2306)

Responsibilities:

• To assist the Section Head to formulate and implement the acquisition, growth and retention strategies for key segments such as affluent, SME, young, digital segments, with an aim to achieve business targets and improve customer experience.
• To propose differentiating services and product offerings according to segment needs
• To build customer journey by analyzing customer behavior and needs according to the defined value proposition of key segments, for acquisition, cross selling, service upgrade, customer loyalty enhancement and retention
• To monitor the business and sales performance by channel and campaign, customer movement across key segments, recommend tactical initiatives to achieve biz target
• To plan, implement and monitor sales activities, marketing campaigns and customer events

Requirements:

• University graduate, preferably major in Business Administration, Marketing, Finance or related discipline
• Preferably over 5 years of experience in banking sector
• Proven track record in customer segmentation, product management, sales management, or marketing campaign management
• Familiar with banking products and operations/ service enhancement, and with drive to strive for success
• Proactive, innovative and good organizing and problem solving skills with strong sense of customer centricity
• Excellent communication and presentation skills with good command of both spoken and written English and Chinese

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=U&FOCUS=Applicant&SiteId=1&JobOpeningId=2306&PostingSeq=1 or by clicking the "Apply on company website" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.