Creative Director (Strategy)
北京笔克联动咨询有限公司ShanghaiUpdate time: August 26,2019
Job Description
上海市 嘉定区

Responsibility:

  • Own ‘strategy’, be ‘the planner’ in front internal team, clients and partners.
  • Deeply understand market, business, consumer and media through research and intelligence.
  • Provide insights, strategic point-of-view and the approaches to solve business and communication challenges.
  • Co-lead with account head in writing agency briefs and internal project management for big integrated campaigns.
  • Work closely with account lead, creative lead and media investment lead to develop integrated proposals.
  • Lead creative briefing and internal review, participate in creative development and brainstorms, co-lead with creative head in developing big ideas.
  • Develop brand communication, creative strategy and digital engagement strategy.
  • Work with analytics team and account team to provide campaign performance reports and reviews.
  • Own and manage internal case sharing system and facilitate/attend internal and external workshops.
  • Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.
  • Be a key member of brand and creative focused new business pitch teams.


Required Skills:

  • At lead 8 years related working experience.
  • Proficiency in verbal and written bilingual communication.
  • Confident, self-motivated, ambitious, enthusiastic, spontaneous.
  • Strong sense in marketing communication and business acumen.
  • Outstanding presentation and inter-personal communication skills.
  • Outstanding leadership, be a team player.
  • Being able to manage and motivate creative, clients and planners.

职能类别: 文案/策划 广告创意总监

关键字: 创意总监 创意策划

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上班地址:曹安公路4499弄99号笔克创意园

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