Creative Director (Strategy)
北京笔克联动咨询有限公司ShanghaiUpdate time: August 26,2019
Job Description
Responsibility:
- Own ‘strategy’, be ‘the planner’ in front internal team, clients and partners.
- Deeply understand market, business, consumer and media through research and intelligence.
- Provide insights, strategic point-of-view and the approaches to solve business and communication challenges.
- Co-lead with account head in writing agency briefs and internal project management for big integrated campaigns.
- Work closely with account lead, creative lead and media investment lead to develop integrated proposals.
- Lead creative briefing and internal review, participate in creative development and brainstorms, co-lead with creative head in developing big ideas.
- Develop brand communication, creative strategy and digital engagement strategy.
- Work with analytics team and account team to provide campaign performance reports and reviews.
- Own and manage internal case sharing system and facilitate/attend internal and external workshops.
- Source information on Chinese consumer attitudes, behavior and demography that can provide a better perspective on target customers.
- Be a key member of brand and creative focused new business pitch teams.
Required Skills:
- At lead 8 years related working experience.
- Proficiency in verbal and written bilingual communication.
- Confident, self-motivated, ambitious, enthusiastic, spontaneous.
- Strong sense in marketing communication and business acumen.
- Outstanding presentation and inter-personal communication skills.
- Outstanding leadership, be a team player.
- Being able to manage and motivate creative, clients and planners.
职能类别: 文案/策划 广告创意总监
关键字: 创意总监 创意策划
微信分享
联系方式
上班地址:曹安公路4499弄99号笔克创意园
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