广告创意总监/Creative Director
迈氏会展服务有限公司HangzhouUpdate time: August 26,2019
Job Description
Responsibilities:
Conceptualizing creative designs and proposals for offline activation and engagement that includes event, conference, product launch, roadshow, gala dinner, exhibition booth, print and web collaterals.
Build and develop a small creative team, in collaboration with event operations team, generate ideas for proposal, and turning ideas into reality. Experience in 2D or 3D design, and strong proposal-writing and presentation skills.
为活动, 会议, 产品发布, 路演, 晚宴, 展台, 印刷制品和网络宣传等线下活动提供创意概念,设计和推倒提案。组建并发展一个创意团队, 与运营团队合作, 共同提出创意性提案并落实。具备2D 或3D 设计经验, 有较强的提案撰写和表达能力。
Job Description:
- Generate wow and feasible creative concepts across all existing and emerging experiential platforms as well as to address clients’ business needs that are rooted in brand/product/audience activation and engagement objectives with deep audience insights.
- 在所有现存和新兴的用户体验平台上生成可执行的创意概念, 从客户视角,基于品牌、产品及受众活跃与参与度满足客户业务需求。
- Create solutions that will have a business impact on clients as well as a experiential impact on consumers.
- 创建同时对客户有商业提升价值并对目标群体产生独特并有效的解决方案。
- Conceptualize, communicate and justify conceptual and directional choices. To ensure the ideas are powerful in reality and accountable for the overall quality of the creative concept from pitch to its execution. And is executable within the budget.
- 使有概念,沟通,解释使指向性的选择概念化。确保提案从构思到执行是出色的并且具有高于其他创意提案的质量和可行性。同时能够在预算内完美创造。
- To direct the expression of those ideas across all platforms and media like live events, digital, social, mobile.
- 指导创意提案在各平台媒介的表示如现场活动、数码媒体、社交媒体、移动传媒等。
- Responsible for continually seeking new inspiration, keeping up with design and technological trends and developments, defining creative methodology, and leading the creative team to consistently innovate and deliver high quality deliverables.
- 不断寻求新的灵感, 跟上设计和技术的发展趋势, 制定创新性的方法, 带领创意团队不断创新, 提供高质量的产品。
- Ability to design 2D or 3D renders is a must. Event experience is required.
- 必备2D设计及3D渲染经验和能力。要求有活动经验。
- Ability to do hand sketches is a plus.
- 最好能够做手绘。
Job Requirements:
- Minimum 5 years’ experience as an associate creative director or creative in a creative agency with event portfolio.
- 至少5年创意副总监或从事创意活动的工作经验。
- A solid academic background in and a mastery of one or more of the following disciplines - Art Direction & Design (Graphic design, advertising, art direction, space design etc.).
- 扎实的学术背景并精通以下一个或多个学科 - 艺术指导 & 设计 (平面设计, 广告, 艺术指导,空间设计等)。
- Strong proposal writing, presentation deck design and persuasive presentation skills.
- 优秀的文案撰写能力,展示设计能力,具备有说服力演讲技巧。
- A creative storyteller with the ability to write both strategically and creatively.
- 富有创造性的讲述者, 具有策略性和创造性的写作能力。
- Demonstrated excellence in creative brand storytelling across live, digital, 2D or 3D media.
- 在直播, 数码, 2D 或3D 媒体上表现出卓越的品牌故事创造力。
- Well versed in brand experience, especially in events.
- 有丰富的品牌经验, 尤其是在品牌活动方面。
- At least 2 years of design team management experience.
- 至少2年管理设计团队的经验。
- Ability to drive the creative and strategic development of a project.
- 能够推动项目创造性和战略性的发展。
- An unmatched passion and energy for creating live events.
- 对活动有极强的激情和活力。
- An extensive understanding of all creative disciplines, including conceptual and executional (art direction, user experience, copy, and motion).
- 对所有创造性学科包括理论和执行有广泛的了解, (艺术指导、用户体验、文案和动画设计)。
- Willingness to push forward brave ideas.
- 勇于提出想法。
- A solid understanding of the marketing industry at large; an ability and a desire to adapt to the changing landscape of technology.
- 对整个营销行业有扎实的认识;有意愿和能力适应不断变化的技术形式。
- English language read and write is required, and verbal communication proficiency is a bonus.
- 英语读写能力是必需的, 熟练地口语沟通能力更好。
职能类别: 广告创意总监 活动策划
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上班地址:东新路
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