Oversee a team to manage corporate communications, reputation risk management, customer communication, internal communication and CSR

Key focus areas:

Corporate Communications / Public Relations

• Develop and implement corporate communications strategy for all business units and functional areas to reinforce thought leadership on innovations / break-throughs in protection solution, value added services, technology/digital achievement, brand/campaigns and customer experience
• Drive and plan the development and execution of PR strategy and continuously work with business / divisions to identify media angles to maximise company exposure, strengthen AXA brand with our target segments and achieve the media share of voice target
• Tune in to latest news, market situations and competitor movements to react appropriately and relevantly in a timely manner
• Build and maintain strong relationships with media to maximise media exposures
• Maintain quality control of all communication material
• Liaise with Group / AMO to optimise opportunities to expose Hong Kong and to ensure adherence to corporate communication governance

Reputation Risk Management/Crisis Management

• Establish the reputation risk management framework and on-going monitoring
• Work closely with Risk Management Team, Crisis Management Team and other relevant parties to prepare relevant holding statements, ensure proper follow-up, reporting, analysis on any reputation risks or issues
• Monitor, assess and manage reputation risks, including but not limited to risks generated from policy changes, price increases, customer complaints and service disruptions. Monitor high-risk cases and anticipate / plan mitigation actions
• Escalate and alert management / AMO / Group (as relevant) on negative events and derive and align on actions on a timely basis
• Ensure deliverables/materials align with the relevant guidelines deployed by Group/RO/Local entity

• Design and drive the CSR strategy riding of business focus and priorities
• Lead the Corporate Responsibility programmes, sponsorship and staff volunteering activities to deliver the desired social impact
• Manage AXA Foundation fund movements and seek annual approvals for top ups where relevant

• Manage internal communications to drive employee engagement and dto timely disseminate corporate messages in a simple and innovative manner - work closely with HR to coordinate messages and events to drive employee engagement and pride
• Act as communication lead for cascading BCP information effectively to staff, working closely with HR and Security teams
• Drive the corporate gift sourcing and production as well as related logistics plus services for internal customers

• Own and enhance the customer communication guidelines taking into consideration the evolving customer expectations and preference, business needs, channel developments and referencing any latest Group guidelines and market best practice
• Advocate and set standards for simple and clear customer communications
• Act as gate-keeper to ensure quality of correspondences being one of the key reviewing parties

• Budget management
• Resource planning
• Team management and leadership

Requirements:


-Degree holder with 12-15 years of relevant experience, of which 5 years at management level

-Excellent communication and language skills (written and spoken) in both English and Chinese

-Experience in crisis management

-Strong and extensive media network and relationships

-Good understanding of financial and wealth management issue

-Good people management skills