岗位职责:
1、Preliminary investigation research, promotion strategies, planning, executing and scheduling projects;
根据品牌需求策划营销工作,包括前期调研洞察、传播策略、亮点策划、执行排期等分解项目;
2、Clarify strategic ideas, organize group discussion for creative, complete program writing and customer proposal. Constantly adjust and improve according to customer feedback;
梳理策略思路,组织创意讨论,形成有创意的传播策略和媒体策略,完成方案撰写及客户提案沟通,根据客户反馈不断调整及完善;
3、Digital marketing activities, topic planning, writing and coordinating;
负责数字营销活动、话题的策划、撰稿及统筹工作;
4、Control the overall direction of the project independently. Complete the planning of various events on time, and able to present in multiple ways;
能够独立把控项目整体方向,准时完成各类事件的策划方案,并能以多样的表现方式呈现;
5、Familiar with various social platforms, Knowing the latest news and updates about the market.
熟悉各类社交平台、短视频平台,擅于抓实时热点,对品牌进行宣传。
岗位所需能力和经验:
1、Bachelor degree or above, over 3 years working experience in advertising or Internet media industry;
本科以上学历,广告、互联网媒体相关行业工作3年以上工作经验;
2、Knowledge of English language, communication. Good team worker;
良好的语言表达能力,善于沟通,有良好的团队合作精神;
3、Taking advantage of strategic planning, have excellent writing ability of digital marketing communication skills and creative thinking. Successful project case experience is preferred.
善于把握策略方向,具有出色的数字营销传播方案撰写能力和丰富的创意思维,有成功的项目案例经验优先。
岗位所需技能:
1、Understand marketing theory and the knowledge of marketing;
熟悉营销理论和市场知识;
2、Branding promotion and editorial skills;
品牌推广策划方案撰写及编辑能力;
3、Advanced MS PPT skills to present strategies and proposition.
具有较高的利用PPT表现策略主张及创意的能力。
罗曼湖项目简介:
Loch Lomond Group is a liquor group enterprise in Scotland, with the capacity covering the whole industrial chain. The history of the group at least goes back to the 1772 with the founding of Littlemill Distillery. It is also one of the oldest distillery.
罗曼湖集团(Loch Lomond Group)是苏格兰实力蒸馏酒企业,具备制桶、蒸馏、桶陈存储、灌装、销售等全产业链功能环节。罗曼湖集团的历史至少可以追溯到1772年小磨坊蒸馏厂(Littlemill)的建立,同时也是行业中历史最悠久的公司之一。
Loch Lomond Group has three iconic Whiskies brands: Loch Lomond, Glen Scotia, and Littlemill, respectively with different characteristics. The Loch Lomond distillery is located on the border of Scottish Highlands and Lowlands, with both the sharpness and intensity of the highlands and the gentle ambience of the lowlands. In the distillery, there are four varieties of stills for creating unlimited possibilities of the whiskies. Spread the "Never Follow" brand spirit and becoming a premium global brand.
罗曼湖旗下有三个重量级威士忌品牌: 罗曼湖(Loch Lomond),格兰帝(Glen Scotia),小磨坊(Littlemill),各具不同特色。罗曼湖酒庄位于苏格兰高地和低地的接壤地,兼具着高地的凌冽气质和低地的柔和风情,同时其酒庄具有四种不同类型的蒸馏器造就了其口味的无限变幻,彰显了 “永不从众” 的品牌精神,成为全球高端烈酒品牌。
Loch Lomond Group has built up the LLG China operation office to discover the whisky market of Greater China.
罗曼湖集团已经在中国成立运营总部,全面开拓大中华区市场。
职能类别: 文案/策划
关键字: 文案 策划
联系方式
上班地址:世纪商贸大厦1803室
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