In the role as Country Content Specialist, you are responsible for executing high quality and relevant content for the owned digital channels, in order to improve search engine relevance, strengthen the IKEA brand as well as increase on line visits, engagement and conversions.

You will:

? Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals

? Manage the process of creating Marketing content for digital channels (including web, email, app and social), ensuring that communication meets the brief and is consistent with tone of voice and brand identity

? Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan

? Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings

? Be responsible for reviewing content assets, creating pages and publishing in owned digital channels

? Measure performance of content (with performance leader) to optimise and improve KPIs

? Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact

? Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals

? Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA

? Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)

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