Position Purpose

The role will the PR lead in Shanghai market, supporting more than 200 restaurants and over 10,000 employees. Directly report to national communications team, the role will also need to work seamlessly with the team in Shanghai market.

As the key contact person for all media and influencers in Shanghai, the role will be promoting and protecting brand value and latest marketing campaigns through various PR tactics.

Principal Accountabilities

In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Develop and maintain media and KOL relations in Shanghai

l Identify key media outlets and journalists based in Shanghai and proactively building positive conversations for the brand.

l Pitch corporate and marketing stories to local media and influencers; Initiate content co-op with local influencers.

l Handle all media inquiries from media based in Shanghai and interview requests in restaurants.

Manage market PR and promotion campaigns and events

l Work closely with local management and marketing team to develop PR and communications strategy to support national promotion campaigns.

l Develop annual PR strategy for the market to drive business results, support key national PR and communications campaigns.

l Provide PR counseling for market General Manager.

l Develop multi-media content and stories for traditional media and social media.

l Manage local press events to support marketing, employer branding, CSR campaigns.

Lead market issue and crisis management

l Monitor and analyze local media coverage, escalate sensitive issues to national communications or local management team.

l Act as regional administrative coordinator for issue and crisis related to local business.

l Handle local media inquiries for national issue and crisis.

Qualifications

l Passionate, social, proactive and with high integrity.

l University degree required, Chinese, Communications or Journalism major preferred.

l Minimum 7 years working experience in PR and communications, journalism and PR agency background is a plus.

l Experience of fostering media relations required, established network of media and influencers preferred.

l Experience of social media is a plus.

l Experience of handling issue and crisis is a plus.

l English at working-proficiency level required, Shanghai dialect preferred

l Proficiency in Microsoft Office.

上班地址：徐汇区虹梅路1801号凯科国际大厦18楼