LOCATION

NACIS Shanghai

JOB TITLE

Communications Manager

JOB PURPOSE

To engage all internal and external stakeholders with timely, relevant and engaging customer-focused content that brings to life the unique identity of the school and fully integrates it into all communication touchpoints relevant to the target audience across the Parent Experience Journey.

REPORTING TO

Director of Admissions and Marketing

DIRECT REPORTS

Communications Executive

PACKAGE

Build the school online community through social media, driving both followers and engagement (shares and comments).

§ Draw down the social media channel strategy from global and ensure that each school social media channel is used appropriately for the target audience

§ With the Marketing Manager, develop an appropriate engagement strategy for each social media channel (frequency and type of posts, use of paid versus unpaid activity etc.).

§ Work towards an agreed target regarding number of posts per day on each social media channel in use by the school.

§ Spend quality time each day / week around the school, capturing formal events and the day to day life within the school. Aim to get content out on social media during the same day the images were taken.

§ Work with the Marketing Manager to ensure that the school’s visual identity, brand character and tonality is brought to life across all social media.

§ Monitor key social media metrics on a weekly basis and share across the MAC team and wider school.

§ Actively work to develop content that drives the ‘conversation’ and generates engagement from the school community through shares and comments.

§ With guidance from the School DAM, respond to all social media questions or comments directed at the school within 24 hours during the working week.

§ Manage the school’s social media aggregator, such as Stackla.

Ensure that all current parents are kept up to date on school news and information.

§ With the support of the School DAM and working in collaboration with key stakeholders, develop a single Communications Policy for the school for sign-off by the Principal and School SLT.

§ Provide input as requested into the school policy for academic / pastoral communication with parents.

§ Deliver a regular newsletter for parents using global templates and best practice and in keeping with the school’s visual identity, brand character and tonality. Cascade via Mailchimp or equivalent.

§ Tracking CTR and Opening Rate on a weekly basis and communicate to all relevant stakeholders, using data to optimize what resonates with the target audience.

§ Co-ordinate across the various school departments to understand the breadth of parent communications, and keep a finger on the pulse to understand from parents what is working and not working. Provide clear feedback to the academic team to enable improvement.

§ Maintain up to date and refreshed content as required, for the Parent Portal or school App. (e.g. Firefly or equivalent)

§ Engage with the Parent Faculty Association to provide support to their work.

§ Promote the parent survey and its results annually.

§ Provide brand templates for school colleagues to develop internal posters, flyers or other appropriate collateral to raise awareness of internal activities.

Take a proactive approach to personal development planning using company toolkits and procedures as appropriate.

§ Take ownership for personal development and works with DAM to develop and implement a focused and straightforward Personal Development Plan.

§ Take ownership for requesting feedback from others in a timely fashion.

Philosophy and values:

We are ambitious for our students, our people and our family of schools. We believe that:

§ There is no limit to what every person can achieve.

§ Creativity and challenge help us get better every day.

§ Learning should be personalised.

§ Unique global opportunities enhance the learning experience.

Promote and adhere to the Company Vision and Values:

§ Opportunity - For us, opportunities need to be meaningful, about achieving potential and making progress.

§ Impact - For us, impact is about making a difference. It needs to be immediate, positive and lasting.

§ Leadership - For us, leadership is about considering the team’s needs as well as your own, setting inspiring examples, being supportive and showing real accountability and responsibility.

§ Respect - For us, respect is about listening, being inclusive, showing tolerance and getting the little things right

Good cross-cultural, interpersonal & communication skills to interact with diverse nationalities and cultures

Strong leadership skills

Experience of having managed a team

Experience of writing across a diverse range of on- and off-line media and a deep understanding of how to optimize content for each

Experience of contributing to and managing all social media platforms

Knowledge of communication programmes such as Mailchimp

Photographic and videography skills

Excellent time management skills and flexibility in dealing with multi-functional tasks

Good analytical skills and evaluation of ROI, KPIs

Outstanding written and verbal communication skills in [insert language]

Good copywriting skills with excellent written English

Experience in monitoring competitor market activity

Excellent time management skills and flexibility in dealing with multi-functional tasks

Strong aesthetic eye in evaluating collateral – both in terms of design and in terms of driving effective behavior change