The purpose with this position is to contribute to the positioning of the IKEA brand as unique, meaningful and trusted and the preferred choice in home furnishing products and solutions. You will ensure professional media & influencers relations with effective and engaging commercial PR communications, supporting IKEA and the market commercial agenda & priorities. As a Commercial PR Specialist, you will also drive an open and sharing climate, being a role model of the IKEA values.

Responsibilities:

• execute and implement the local integrated communication plan – with focus on commercial PR; and secure alignment with the global communication plans
• contribute to the development and delivery of the market communication projects & Media Relations agenda
• implement and execute media/stakeholder engagement strategies for reactive, proactive and activist communication
• be in close collaboration and aligned with the Marketing team, secure the planning, execution and optimizing the use of earned media, as part of an integrated media approach to maximize commercial impact, drive business results and improve cost efficiency of results
• monitor and analyse media to measure results as well as identify proactive opportunities and potential risk issues
• participate in the process for country on-duty phone and media product loans
• drive project management for commercial PR projects, taking the stakeholder perspective
• work with stakeholder analysis and stakeholder management to be able to deliver to the needs of the business
• enable effective internal communication and assist in the creation of prerequisites for our leaders and co-workers to be our best ambassadors
• define, plan, create/execute and follow up on commercial PR communication
• develop alongside other communicators and tap into wider resources, i.e. social/digital, PR, stakeholder engagement, campaigns etc
• be responsible for providing support and direction for communication around commercial events
• actively encourage improvement of content creation, based on trends in communication and the latest developments within commercial PR

Requirements:

• You have the ability to understand the complexity of IKEA business and the role of communication as an integrated part of the business and you have the ability to communicate verbally, visually and in writing in an inspirational way with IKEA tone of voice.
• Moreover, you take a leading role in communication with the business goal, co-workers and public trust in focus and you work with a proactive attitude in problem solving and hands-on approach when necessary.

上班地址：漕溪路128号，宜家家居