Channel Marketing Specialist 1
OracleUS-IL,Illinois-Chicago","US-CO,Colorado-Denver","US-TX,Texas-Austin","US-NC,North Car-DurhamUpdate time: January 1,1
Job Description
We are looking for a Channel Marketing Manager to lead marketing efforts with our solution providers and outsourcing (BPO) partners. In this role you will work directly with partners, NetSuite sales and other marketing functions to create impactful campaigns and activities that result in incremental leads for our partners to accelerate the growth of their pipeline. In addition, you will be responsible for ongoing communication to BPO partners.
- Build quarterly marketing plans with solution provider and outsourcing (BPO) partners.
- Create a content plan and content collateral for partners.
- Build out a quarterly partner communications and event plan for current partners.
- Create content plan
- Build out a marketing demand generation strategy with assigned partners
- Create multi-touch campaigns that may include email, online, social media, events and/or webinars
- Create a content plan to support partner campaigns.
- Conduct regular meetings with partners to ensure successful campaign execution
- Work closely with other marketing functions
- Create scorecards to manage the effectiveness of campaigns
Required Skills
- Strong writing skills
- Understanding of marketing or sales concepts, lead nurturing and lead generation
- Previous marketing or sales BDR/SDR experience
Works alongside established Channel Marketing staff on advertising / public relations and communication activities as defined and communicated by management. Disseminate key corporate information to the product or geography operations pertaining to new product development/launches. Assist in identifying effective distribution channels. Following guidance from more senior team members, ensure that marketing activities are in support of sales plans. Implement and monitor advertising campaigns on a product or geographical basis as needed; following procedures and policy. Following strict procedures and working alongside establish marketing staff work on joint marketing plans with partners. Establish and maintain necessary contact with selected suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives.
Work involves some problem solving with assistance and guidance in understanding and applying company policies and procedures. Graduate or equivalent with 0 - 2 year experience. Software business management experience. Sales and Marketing experience in the IT industry. E-business Internet practical know-how.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
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