Job Responsibilities:

The CRM Manager, reporting to President & CEO, is responsible for the development and execution of all CRM related digital/ marketing initiatives.

• Plan and deliver CRM strategy across the company driving repeat sales and reorder rate, extending lifetime customer value as well as encouraging customer retention and customer loyalty
• Define a clear segmentation for targeted marketing activities using data
• Create unique customer journeys by market and by acquisition channel, removing friction points and raising overall customer engagement throughout their journey across all channels
• Drive customer acquisition in partnership with all BUs
• Develop customer knowledge base, and create the path to increase life time value of customers vs one time sales.
• Define data analysis needs and localization for all business segments (products efficiency, customer’s satisfaction, sales and promotion performance…) to maximize operations performances
• Control CRM budget and operations, with a special focus on means and tools
• Work closely with all departments to ensure the CRM works effectively for all aspects of the business

Qualifications:

• University graduate in Business, Marketing, Communication or related field

• 5+ years of experience in CRM/ loyalty B2C program role from consumer industry

• Good understanding of sales and customer engagement

• Proven track record of building repeated purchasing

• Demonstrated experience of extending life-time customer value

• Entrepreneurial spirit, strong communication skills and the ability to work in

ambiguity

• Strong passion for data-driven CRM – knowing how to leverage data to set a

strategy and make decisions

• Technical savvy and understanding of marketing automation technologies

• Good knowledge of e-commerce and digital industry

• Verbal and written English

上班地址：上海市静安区武宁南路1号越商大厦5层