CAB Marketing Specialist
礼来动物保健有限公司ShanghaiUpdate time: July 20,2019
Job Description
Position Description:
Responsibility for driving the strategy of key brand(s)/species. Drive the marketing planning for key brands(s)/species to maximize market opportunity and align with global branding guidelines. Improve sales, revenue and market share. Represent brand (s)/species among internal and external teams.
Functions, Duties, Tasks:
- Accountable for the development and execution of the affiliate strategy and marketing Plan, in working with Management, Sales and Technical teams to ensure alignment and collaboration to maximize business.
- Marketing analysis, Development and Execution of Affiliate Category and Brand Plan
- Coordination of the production and supply of promotional material
- Management of Expenditure, Production & Sales Forecasting/inventory
- Focus on Customer Centricity
- Development of business relationships with key opinion leaders and strategic accounts
- Development of multi-channel strategy and implementation, especially in digital marketing area
Minimum Qualification (education, experience and/or training, required certifications):
- Undergraduate degree above, major in Veterinary, animal science, marketing and other relevant area, Master degree preferred
- Minimum of 3+years of experience in animal health industry including vaccine Marketing or related areas
- Fluent English in both spoken and written, CET 6 is preferred
Other Information:
- Travel: Up to 30%
- Location: Shanghai Head Office (with some flexibility on exact location)
职能类别: 市场/营销/拓展专员 兽医
关键字: 宠物市场 伴侣动物 宠物营销
微信分享
联系方式
上班地址:石门一路288号兴业太古汇一座16楼
部门信息
所属部门:宠物事业部
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