The Digital Marketing specialist will work with the talent sourcing team under the sourcing director, and is responsible for driving leads through the branding and promotion of Meten via social media, content and email marketing.

Duties & Responsibilities

• Develop, implement and manage the company social media strategy
• Create and oversee social media content for the company
• Coordinate with SEO specialist and recruitment team to create a key content strategic plan
• Drive and manage teacher created content used for blogs, website and social media accounts
• Write and keep updated a company social media standards SOP
• Develop and manage the email strategy (currently Mailchimp)
• Collaborate with Foreign Affairs team to create positive communication and strong relationships with the foreign teacher community
• Oversee company employer review platforms such as Indeed, Glassdoor, etc.

Desired candidate profile

1-3 years experience in marketing or customer service function

• Meten teacher preferred

• Excellent writing and editing skills

• Experience in customer service preferred

• Prior experience in content marketing, content growth

• Experienced in Social media management

• Familiarization with email marketing

• Outgoing, patient and positive

Key Functions:

• Social media

• Email marketing

• Brand development and reputation management

• Content creation

Key KPIs:

1. Social media engagement

2. Lead generation (new and re-engaged)

3. Content output

上班地址：深圳市南山区北环大道天健创智中心A塔三楼美联英语总部