Responsibilities Brand Strategy and Campaign Idea Champion

? Champion consumer and brand understanding within the agency

? Help identify challenges and opportunities; helps clients map demand growth approaches, re-frame marketing objectives in a manner that opens pathways to fresh solutions

? Enable the agency to be in the lead in understanding/ keeping track of cultural trends

? Lead development of consumer, category, and competitive insights

? Partners with clients in helping develop/refine marketing and communication plans; serves as a consultant on a range of marketing issues (e.g. positioning, target marketing, portfolio strategy and optimization, innovation) as well as communication issues (creative strategy, message development)

? Champions True North and InciteWork process at the agency

? Collaborates with the creatives, seeks to inspire them to arrive at breakthrough ideas that address the brand’s opportunities/objectives

? Provide guidance on how to refine ideas based on consumer feedback and response requirements

? Agency lead on learning from research on how to refine future strategies

Capabilities

? Consumer research and insight savvy; good appreciation for or even expertise in research analysis

? Insight mining, development, and articulation

? Business, brand, and creative story-telling skills

? Presentation skills

? Lateral thinking skills

? Information maven – interest and knowledge about different topics that may have an impact

上班地址：徐家汇