Our client is a leading consumer goods company. They are now looking for a marketing manager / brand manager to head up the department. Objective of this manager is to drive the marketing campaign and direction of its personal care portfolio.

Job Duties:

• Define brand strategies to grow brands in long-term planning, local market needs, and company business goals
• Lead and develop 360 product launches and campaigns including ATL, BTL, Digital, PR, Promotion, and Events, to deliver business objectives including topline and operating profit
• Manage yearly budget planning, A&P, OP targets and continuously drive business efficiency and effectiveness
• Work closely with HQ to maximize support and synergy with the region
• Work with cross-functional teams to ensure smooth execution and communication to deliver the set KPIs
• Drive new innovative ideas and pioneer new tools and ways to create outstanding consumer experience to the target consumers

Requirement:

• Minimum 8-10 years of solid FMCG brand marketing experience.
• Experience in multi brands would be a great plus
• Digital marketing experience is a MUST
• Good communications of Chinese & English