Summary: Briefly state the primary purpose of the job.

The Brand Manager has responsibility for the assigned adjancet business scope. This position should hold primary accountability for achieving brand sales, P&L, and related KPI in China. This position works closely with cross functional teams to delivery the aligned goals.

Major Duties/Responsibilities: Identify the major duties/responsibilities of the job. List the percentage of the incumbent's time that will be spent on each major duty/responsibility. Total should not exceed 100 percent. It is not necessary to list duties/responsibilities that represent less than 10 percent of time.

Time % Summary of major duties: 1. 50% Co-develop the Franchise Portfolio’s Brand Activation & Go-to-Market plan & translate them into successful marketing initiatives. l Develop Brand goals, plans and programs to achieve corporate goals & financial targets l Develop Segmentation and innovation direction; create and prepare product innovation pools for New Product launch l Develop/identify portfolio sku to facilitate channel development, including MT and other special channel l Develop Brand Marketing mix strategy for the franchise portfolio l Work closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood & executed. Develop PR and advertising campaign with periodical re-evaluation to achieve MROI efficiency. l Ensure strong execution of brand marketing plans/calendars and major launches. 4. 30% Work with diverse groups across the business to seek alignment between overall business and marketing strategy and the components to ensure smooth preparation and implementation of promotion programs and product & packaging plans l Work closely with Customer Marketing team to help Sales team to create and maintain a network of cooperative relationships with business partner (eg. Event/promotion partners), & internal supporting function (eg. Packaging, regional marketing) l Collaborates with Finance team to set fiscal plans, product profitability, review monthly brand achievement and spending control for budget control l Works with Operation team to ensure that Sales team receives products (particularly New Product/Packaging, promotion packs) and other marketing support within timelines for field sales negotiation and execution 5. 20% Track, monitor, and measure the effectiveness of marketing investments l Develop appropriate standard for program execution, including develop pre-launch DME budget plan & MROI evaluation; Set KPI for Media & PR Plans, consumer promotion & instore activation programs. l Coordinate field execution and provides feedback to senior management team l Conduct post evaluation analysis for major marketing programs (including sales & distribution results, consumer offtake tracking, program response, DME actual spending)

Education: Bachelor’s degree and above Experience: 1. At least 4 years successful marketing management track record (retailer experience a plus) in consumer marketing w/ food experience 2. Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners 3. Fluency in both English and Mandarin Personality: 1. Willing to work with ambiguity 2. Passion to work under spotlight

上班地址：浦东南路999号新梅联合广场