品牌经理 Brand Manager
捷成饮料有限公司ShanghaiUpdate time: August 25,2019
Job Description
关于捷成集团旗下——捷成饮料中国
捷成集团1990年在香港成立了捷成洋酒业务部,如今在香港、澳门、广州、上海及北京设立办事处,现已发展成为规模化的独立葡萄酒进口商与经销商,同时也是中国内地最大进口商之一。 捷成洋酒代理的产品组合多元化,包括高质量葡萄酒、高级烈酒以及矿泉水。捷成洋酒除了成功参与的品牌葡萄酒市场,也进入到大中华区令人振奋的波尔多头等庄市场,此外,捷成洋酒也致力于投资或共同持有不少葡萄酒品牌,如新西兰圣山、澳大利亚玛格丽特河双栖山庄、以及智利圣米亚。
捷成啤酒——分销一系列世界知名的优质进口啤酒;自有品牌蓝妹啤酒多年来一直作为高档进口啤酒之一,目前也成为台湾三大高端啤酒品牌之一。
目前 捷成饮料中国 面向社会招聘以下职位:
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Brand Manager 品牌经理(负责公司自有品牌)
薪资:面议,上述薪资仅作参考,我们将提供与候选人实际资质匹配的薪资;
Reports To: General Manager
职位概述 Key Responsibilities:
- Initiate the innovation and development of ‘Jebsen Wine Estate (JWE)’ in China. Support General Manager to develop JWE brand and the category in China, and demonstrate JWE for great success in PRC. Strong commitment to the growth for business.
- Develop and execute branding and marketing strategy and plan to drive brand growth, based on consumer and channel partner insights
- Work very closely with sales team and channel partners to plan and execute sales expansion and drive commercial results
- Analyze sales, market and consumer data to effectively manage the business and develop annual brand plans that ensure long-term brand growth; have a strong understanding of category including key drivers, overall competitive framework, and brand / product landscape.
- Develops portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget
- Initiate and implement the brand building activities.
- Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
- Consults with Finance to include system-wide pricing, price promotion, price/volume/mix analysis, and variance to plan analysis
- Acts as the creative force and the passionate brand ambassador to internal and external constituents
- Directs activities in public relations, creative functions, and event management
- Builds collaborative relationships with Principals, Sales, Finance and Operations
- Leads cross-functional Portfolio initiatives as assigned
- This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.
任职要求:
- 7 years and above experience in Product marketing or innovation from FMCG industry; The successful candidate will need to have great creativity, drive, passion, with ability to influence cross function and mobilize internal / external resources to achieve brand ambition;
- Bachelor degree or above preferably major in Business Marketing and/or Commerce other degrees will also be considered
- Evidence of promotion to higher levels of responsibility in the marketing function is required.
- Demonstrated experience in conducting business across multiple complex projects and strategies.
- Able to work under pressure and drive for sustainable performance.
- Skilled in the use of MS Word, MS PowerPoint and MS Excel at an intermediate level;
- Proficient in English preferable
- Strong in operating computer software (e.g. MS Word, Excel, Powerpoint).
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Frequent travel is required.
how to apply:
有意者请将个人简历发送电子邮件至: shirleylin@jebsen.com
职能类别: 产品/品牌经理 市场企划经理/主管
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联系方式
上班地址:中国上海延安东路618号东海商业中心16楼
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