The Brand Activation Executive will provide support for power brands helping to develop innovative products & brand offers that deliver volume, turnover and gross margin targets with a bias for In year performance delivery. This involves adopting and adapting global Brand offers, leveraging consumer & customer insights to drive innovation in execution of global Brand offer as appropriate, supporting country plans and managing brand guidelines and policy.

This role sits in our Castrol business, a part of the BP Group. Join Castrol and you'll get all of the benefits of a company steeped in family spirit and history, coupled with the security and opportunities a big corporation can offer.

• Supports the execution of global power brand strategies including brand positioning, product, packaging, pricing and channel management.
• Support the plans for and drives execution of new product launches in defined markets leveraging inputs from Global teams to deliver launch objectives
• Support developing yearly brand plans by space and engage with In Country Channel activation teams and Sales teams to drive Brand Performance & key brand health metrics
• Implements ASP plans (media, promotions, events etc) to support brand development objectives in conjunction with the in-country Channel Activation Managers, Sponsorship & PR Manager etc.
• Support the implementation of digital activities through working with digital experts internally & externally
• Follows effective brand management processes in conjunction with GMU to ensure consistent brand implementation. Implements and manages product brand guidelines and policy in accordance with master brand and global product brand guidelines.
• Helps to manage the product range supporting the signing off of additions, deletions and working closely with the Product Line Management team. Ensures relevant Streamline and ODIMS inputs are completed accurately and on schedule.
• Implement a systematic approach through the embedding of relevant OMS elements and ensuring appropriate risk reviews are undertaken appropriately.
• Understand, embed within the team and fulfil agreed specific Product Quality & Compliance accountabilities which apply to the role, as part of the Auto Marketing role card.

• University degree in Marketing or related discipline

• Experience in a B2C and B2B Marketing
• Experience of working in a matrix organization with complex customer interfaces
• Lubricants experience desirable but not essential
• High degree of personal impact
• Strong interpersonal and communication skills
• A focus on diversity and inclusiveness in approach to team, as well as in overall behaviour and actions

职能类别：市场/营销/拓展主管

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