Career Category
MarketingJob Description
Accountabilities (for what and to whom)
To the “product Manager”
•. Supporting the Product Manager in the definition of Plan of Action, Long
Range plan.
• Contributing on planification of market research studies.
• Ensuring that Product Specialists are informed about product strategy and
also trained about product characteristics
Responsibilities (what does this role do).
• To define the Plan of Action together with the Sales Manager, the Product
Manager and Medical Affairs Manager
• To develop promotional material in line with EU strategies.
• To drive motivation to Sales Force on brand aspiration (cycle and launch
meetings).
• To implement partnership with EU PM on strategies and key messages.
• To collaborate and to make partnership with Medical Affairs and DFO on
clinical studies.
• To maintain good relationships with key opinion leaders.
• To keep up to date according to developments in the market place.
Authority (what does this role control)
• To manage resources within agreed product budget (shared with the Product
Manager)
• To work under the supervision of the Product Manager
Outputs (what does this role need to deliver)
• Product Plan of Action
• Promotional material and communication plan (cycles and launches)
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