Summary:

Associate Manager, E-Commerce Trade Marketing role provides data-driven insights from Tmall and data platforms to help drive revenue growth in the Writing categories. The position should offer recommendations for A&P and promotional investment strategy, assortment and catalog selection, digital shelf improvement, and all online merchandising activities. Additionally, the Associate merchandising manager will help identify emerging market opportunities, customer needs, and the relevant competitive landscape again leveraging data-driven insights from market, category, and competitive analysis.

Responsibilities:

• Assist in collecting and sharing data-driven insights and recommendations to guide merchandising planning and investment strategy. Assist in preparing regular performance reporting with thoughtful proposals for optimizing spend, fueling conversion, and driving sales.
• Leveraging data insights, assist in the development of pricing, promotional and other strategies to help achieve marketing and sales goals
• Help manage and execute online merchandising and promotional calendar by brand and by store
• Provide recommendations for driving traffic via data-driven performance marketing programs and for collaborations with E-Commerce platforms
• Help drive the development of new packs and promotional programs in partnership with the Division
• Provide market, competitive, strategic and tactical intelligence to drive prioritization of store initiatives. Monitor and analyze the overall health of the E-Commerce business as well as performance of program KPIs

Requirements:

• Bachelor's Degree required
• 2-4 years experience working in digital merchandising, digital marketing, E-Commerce, or brand marketing
• Familiarity with E-Commerce business models, specifically how to drive e-commerce sales through data-driven, innovative, effective and cost efficient marketing/merchandising programs and strategies
• Experience with Tmall data
• Familiarity with the digital ecosystem and how E-Commerce, web, mobile, social, search and channels work together to drive purchase
• Some knowledge of data analysis to drive investment optimization
• Fluent English skill
  

上班地址：虹桥路1438号古北国际财富中心10楼