Associate Director, Portfolio & Digital Marketing
HONG KONG SCIENCE & TECHNOLOGY PARKS CORPORATIONPak shek kokUpdate time: February 7,2020
Job Description

Key Responsibilities 

In view of the rapid expansion and continuous growth of the Corporation, we are looking for a seasoned marketing professional to support the Chief Marketing Officer in portfolio management and design of effective marketing plans & programs to raise market awareness and appreciation of the work done by HKSTP & the innovations developed by tech companies at the Park. Major responsibilities are outlined below:- 

  • Define market segmentations and formulate global marketing strategies to translate business goals into actionable integrated marketing campaigns that deliver engagement and raise awareness
  • Champion digital & content marketing planning, formulate campaigns and manage various social & digital engagement channels and platforms to enhance corporate visibility and eventually build advocacy
  • Collaborate with multiple stakeholders including but not limited to business units, internal marketing teams, partner companies and external agencies to ensure business and marketing priorities are well aligned, marketing programs and campaigns are implemented effectively with quality and impact.
  • Gather market insight and perform data analysis to optimize the programs to achieve targeted outcomes
  • Perform any other duties as assigned by management

 

Requirements 

  • Bachelor Degree in Marketing, Communications, Journalism, Public Relations, Languages or any other related disciplines
  • Seasoned portfolio and digital marketer with 10 years of relevant working experience and above in all-rounded marketing planning and execution. Experience in MNCs and technology companies most preferred.
  • Understanding of marketing measurement metrics and funnel analytics to optimize existing plans and be the adviser to the teams on refining strategies to drive engagement
  • A natural storyteller who understands how to engage various audiences through multiple channels
  • Experience in new markets / business development and possession of knowledge in Artificial Intelligence, Robotics, Smart City, Biomedical Technology and other technology areas will be a definite advantage
  • Excellent language proficiency in both English and Chinese
  • Personal attributes: versatile and dynamic, excellent leadership and interpersonal skills, passionate with a can-do attitude

 

[This position is open for referral by Recruitment agencies. The profile should be sent to our HR  ]  

We offer market competitive compensation, 5-day work week and generous benefits including medical and life insurance. To apply, please send your full resume with current and expected salary to the Human Resources & Office Administration Department, Hong Kong Science and Technology Parks Corporation, 5/F, Building 5E, 5 Science Park East Avenue, Hong Kong Science Park, Hong Kong or, by clicking  on or before 20 February 2020. Please quote the reference number on the email subject/envelope and the application letter. 

Personal data provided will be treated in strict confidence and used for recruitment purpose only. All personal data collected will be used strictly in accordance with employer’s personal data policies, you can access to HKSTP’s Personal Information Collection Statement at https://www.hkstp.org/hkstp_web/en/hkstp/personal-information-collection-statement-recruitment

 

Applicants not invited for interview within four weeks after application deadline may consider their applications unsuccessful. Personal data of unsuccessful applicants will be retained for a maximum of two years. 

www.hkstp.org

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