The Marketing Effectiveness (MEFF) team plays a pivotal role in helping clients ensure every $ they spend works for them and returns. We do this by providing a mix of data-led models, software solutions and consultancy to ensure client gets the results they need. We answer their key business questions to improve marketing performance, questions like What ROI does my marketing generate? How can I improve return on my marketing? How should I optimise my marketing investment?

At Nielsen, we leverage the power of multiple modeling methodologies without compromising the accuracy or actionability of the insights produced, so clients have access to the right insights, at exactly the right time to support any marketing decision. From strategic investments across all channels to daily tactical optimizations while campaigns are still in-flight, our holistic Marketing Effectiveness solutions deliver the unmatched speed, data access, and comprehensive measurement your team needs to keep pace with consumers, minimize waste and drive revenue and business growth.

The Role

This is a strategic sales role and will be key to driving success in the market

The Sales Manager will be a senior sales professional with a very strong understanding of marketing ROI, significant enterprise solution sales experience and a deep understanding of the digital advertising technology ecosystem

The position will be responsible for generating new business relationships and developing existing business within a designated territory. It requires an ability to understand and articulate the value of Nielsen’s marketing effectiveness solutions to customers and partners up to the C-level.

Candidates must have a proven track record of meeting or exceeding sales quota and experience with value or solution based selling.

The focus of this role is on selling Nielsen Marketing effectiveness solutions to new clients and increasing penetration of our solutions with existing clients. This will be across FMCG and focused on Marketing Mix Modeling and Lift solutions

You will be tasked with new business revenue generation across China primarily in FMCG

Our target market at clients can include Marketing Directors, Media Managers, Brand Managers as well as Insight teams. Our client base ranges from the large publishing houses (Google, Facebook, Amazon) to the best known FMCG manufacturers and all other verticals

Responsibilities

Building a territory plan to meet sales targets

Exceeding quarterly / annual sales targets by cultivating existing client relationships and targeting prospective strategic accounts across all verticals

Complex sales-cycle management; manage the entire sales process engaging the appropriate resources such as Sales Engineers, Client Services, Executives and Partners.

Ensuring delivery against key performance metrics, with a strong emphasis on new business sales, while expanding existing accounts.

Creating and maintaining a sales pipeline in Salesforce.com to ensure over-achievement.

Engaging and developing relationships with C-level executives, positioning Nielsen solutions through strategic value based selling, business case definition, ROI analysis, references and analyst data.

Generating short-term results whilst maintaining a long-term perspective to maximize overall revenue generation.

Accurate quarterly forecasting and revenue delivery.

Qualifications

Strong successful sales track record in meeting or exceeding assigned individual quota greater than $1.0MM

History of closing 6-figure deals.

Relevant sales experience in digital advertising and marketing ROI solutions

Fluent Chinese and English

Excellent oral and written communication skills including strong presentation skills.

Strong understanding of solution/consultative selling.

Self-starter who can develop sales leads as well as build through Nielsen partners

A passion for sales and a passion for delighting clients

Relevant University degree or equivalent work experience

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