基本工作职能: Key Job Responsibility

1. Develop annual Digital Marketing strategy

2. Plan, manage and execute digital MKT campaigns with or without agency supports

3. Manage external Digital Marketing agencies and Digital contents provider

4. Plan, manage and execute E-commence marketing campaign

5. Manage digital media plan and execution

6. Collaborate with China Market E-Commerce team to drive e-commerce strategies.

7. Manage Digital Marketing budget, within guidelines set by Marketing Director and Business Unit Director

8. KPI setting and effectiveness tracking of digital marketing efforts

9. Support Marketing Manager to deliver integrated marketing campaign

10. Key support role on Brand communication

11. Sales data analysis, research understanding (including consumer panel, retail audit, product test ect.)

12. Portfolio Strategic Plan & annual plan

13. Brand Positioning, Brand purpose, brand communication development and Activation (Advertising Development, Media Planning, Promotion, PR, Events, Display / Merchandising, etc)

知识、技能和能力： Knowledge/Skill/Capability Request

1. 6+ yrs Working experience in multi-national company and at least 4+ yrs Professional Marketing skill set (FMCG)

2. Fluent English in both written and oral

3. Successful digital marketing case, as leader

4. Strong interpersonal communication & problem solving skills

5. Strong business sense & Brand ownership

6. Sound result in brand communication development

上班地址：虹桥路1438号古北国际财富中心12楼