Assistant Vice President, Electronic Banking
Chong Hing Bank 創興銀行Hong KongUpdate time: July 2,2019
Job Description
- Devise marketing strategy to promote awareness and drive usage of e-channels and services in Hong Kong and Mainland China
- Develop, manage and implement integrated marketing and digital campaigns
- Manage, monitor and evaluate campaign performance against KPI
- Collect market intelligence, identify digital marketing trends and business insights to optimize spending and performance
- Requirements:
- Bachelor's degree in Creative Media, Marketing or related field
- Minimum 7-year experience in market planning, strategy and campaign implementation. Experience in digital marketing agency highly preferred
- Proven track record in digital and social media marketing. Demonstrate experience in lead generation, SEO and SEM
- Creative, innovative, and passionate in digital marketing with positive working attitude
- Knowledge in digital banking development and trend
- Good project management and interpersonal skills
- Great team player, with the ability to work independently
- Fluency in spoken and written English and Chinese (including Putonghua)
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