Shangri-La International Hotel Management Ltd.

Shangri-La Hotels and Resorts is a global leader in luxury hospitality with unique Asian heritage.

Headquartered in Hong Kong, we have over 100 hotels and resorts under four brands nested in key cities and beautiful beachfront locations globally. We are expanding rapidly with a strong development pipeline throughout Asia, the Middle East, Europe and Africa.

Regarded as one of the world’s finest hotel ownership and management companies, Shangri-La is dedicated to delight guests around the world with legendary service, finely tuned from over 45 years of hospitality from the heart. We have an affinity with Asian travelers and we offer them a gateway to the rest of the world, positioning us a leading brand in luxury hospitality.

As an enviable employer with industry leading levels of colleague engagement, our people are our priority. Our success is only made possible through the efforts and abilities of over 42,000 colleagues worldwide. In accordance with this belief, the focused investment we make in the learning and development of our colleagues is unparalleled in the global hospitality industry. From welcoming new colleagues, to best in class leadership development, you can be sure that potential is identified and nurtured throughout your career.

Assistant Vice President, Brands (Strategy)

We are hiring a member of the brand strategy team, you will apply strategic, analytical and creative thinking to solve challenging brand issues on a daily basis. You will consult on a range of brand topics e.g., positioning, brand architecture, commercial and development strategy, naming, customer experience and signature cues.

As an Assistant Vice President, Brands (Strategy), we rely on you to:

• Synthesizing insights from a broad array of inputs (e.g., internal documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunities
• Closely work with business insights, investment management, and finance teams to build commercial and development strategies for the brand
• Managing and analyzing quantitative and qualitative customer / prospect research, partnering with analytics specialists as appropriate
• Conducting in-depth interviews with leadership and key stakeholders to draw out insights
• Quickly picking up skills and knowledge in new areas, leveraging internal and external resources
  

We are looking for someone who:

• Minimum of 10 years of full-time experience in a field such brand strategy, management or innovation consulting
• Brand or innovation consultancy/agency background preferred
• Prior work experience in Mainland China is preferred
• Prior experience working on engagements with clients in the luxury and hospitality industry is preferred
• Digitally-fluent candidates who have direct experience working through complex B2B and corporate branding issues such as brand architecture, portfolio strategy, M&A, segmentation, brand purpose/positioning and customer experience design/innovation.
• An excellent analytical, critical thinker with an expert-level understanding of branding, business and strategic planning
• Excellent business intuition, ability to connect the dots and understand business implications
• Ability to thrive in team situations, actively contributing thinking that enhances and/or challenges key assumptions, and understanding how to successfully leverage junior and senior team members
  

If you are the right person, what are you waiting for? Click the apply button now!