Main Missions
- Conduct independently qualitative tests: e.g. visual/concept/packaging/tests or any quick, straight forward tests, including some Desk research when relevant
o Preparation of consumer fieldwork (preparing test materials, designing discussion guides)
o Moderation of Focus groups/In-depth-interviews or In-home-visits
o Analysis and Reporting (in English) after the fieldwork
- Execute bigger research projects with the line manager and other managements.
- Manage research agencies for external projects
- Establish good internal communication with different teams and stakeholders.
- Participate in brainstorming sessions with line manager to identify new consumer insights
Performance criteria
? Have solid experience of qualitative study, able to carry on projects independently
? Strong project management capacity, multi-task
? Have a very professional attitude
? Be pro-active, open-minded and insightful
? Have very good team spirit
Related skills
Key skills :
- Good level of moderation skill (including focus groups & in-depth-interviews), able to generate the ideas. Able to push into the maximum in depth
- Good analysis and reporting skill and good at giving operational recommendation for the brands.
- Good capacity of in-depth analysis and good ability in synthesis
- Be able to extract the innovative ideas from the results
- Have good knowledge of the cosmetic industry and market (as a plus)
- Good social & communication skills
Other skills :
? Excellent Power-point skills
? Good skills in Windows, Word, Excel,
? Good presentation skills
Languages :
? Native speaker in Chinese
? Very good spoken and written English
? French is a plus
Education and experience required
Education :
? Bachelor degree or above, major in psychology, anthropology or sociology is a plus
? Oversea study as a plus
Experience :
? 8 years’ experience in market research agency or client side (in cosmetic industry):
- at least 6-7 year experience of moderating qualitative focus groups & in-depth-interviews
- at least 3-year experience of being Research Manager in market research agency
职能类别:其他
联系方式
上班地址:上海南京西路1266号恒隆广场
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