Assistant Product Manager - L'Oréal Professionnel
L'OréalVietnamUpdate time: November 27,2019
Job Description
A. MAIN RESPONSIBILITY:
Participating in developing category strategy in line with the international brand positioning and being fully responsible for building the category/brand in Vietnam market
- Initiate and execute category marketing plan in line with total brand strategy
- Implement new launches, maintain growth pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/ 360 / Digital / Retail) to build integrated and engaging consumer brand experience.
- Understand insights of both external partners & consumers; and market connection for strategic marketing activities plan
- Adapt the communication material (image, digital, point of sales)
- Mobilize and collaborate with other departments (sales, logistics, educations, etc.) and partner agencies to build broader business strategy; meet the deadlines.
- Manage strategic category portfolio across channels in line with consumers's needs and brand business strategy
- Manage business drivers efficiency of the category
- Develop and manage media plans effectiveness and efficiency,especially Facebook channel
- Create and execute a great product animation/ activation to build brand equity and drive sales results
- Manager retail excellence; keep good interrelationship in working with merchandising, education and sales team. Key partnership with other members of cross functions to drive business and marketing objectives
- Manage digital excellence
B. KEY REQUIREMENTS
- At least 02 years in relevant position. Prefer experience in beauty/fashion, B2B related industry
- Strong background in product management and digital marketing
- Strong analysis skill, good presentation and communication skills
- Driving attitude and demonstrate entrepreneurship
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