Key Responsibilities and Job-Related Characteristics:

• Responsible for all aspects of brand management and marketing duties relating to Jacob’s Creek mainly & other PRC wine portfolio. Responsibilities include planning, devising and implementing brand / marketing activities independently.
• Assist Brand Managers to implement brand activation campaigns covering online & offline engagement and channel integration, as well as daily operational tasks relating to budget, products, logistics & POSM management.
• Smoothly interface with internal & external stakeholders in communicating a coherent brand activation platform, annual activation plan and toolkit.
• Ensure the responsible brands are developed smoothly via coordination among marketing, trade marketing, sales, logistic and etc.
• Monitor and control marketing spending against budget & plan.
• Effectively work with external suppliers and agencies for maximizing their performance for relating projects, e.g. brand and digital agencies for creative and digital campaign development.
• Analyze the market information through competitors’ activities collection, pricing monitoring, consumer behavior observation and market research, etc., and assist in brand plan and activation campaign development.
• Build effective communication and maintain good relationship with brand owners.

Functional Capabilities Requirements:

• Project management & result oriented
• Integrated brand communication campaign planning & implementation
• Consumer insight & market intelligence analysis
• Creativity and innovation
• Analytical and pro-active thinking

Requirements:

• Bachelor degree holder with formal business qualifications
• Minimum 3 years working experience in consumer marketing preferably with digital and E-commerce experience in FMCG brands
• Formal marketing training desirable
• Insightful marketing understanding, knowledge in wines & spirits industry preferred
• Energetic, outgoing and proactive individual with good organizational and time management skills
• Good presentation, communication and negotiation skills
• High competency in spoken
  and written English and Chinese

上班地址：上海市湖滨路168号企业天地商业中心3号楼15楼