Job Title: Assistant, Brand Marketing, Baby Care (NUK)

Location: Shanghai, China

Reports to: Manager, Brand Marketing

Works with the Brand Management Team developing the brand innovation and communication strategies for a product grouping(s) within a brand to build consumer demand and market share, grounded in deep consumer, product, and market understanding. Assist with developing brand strategy, pricing strategy, innovation and product portfolio management and brand communication plans, overseen by direct managers.

Job Responsibilities:

Strategy:

• Recommends edits to the clear, differentiated, global brand positioning, and revisions to the consumer target consistent with the global positioning. Drives key brand, category or portfolio initiatives that effectively reach and connect with target consumers. Ensures all brand communications are consistent with global brand positioning.

• Familiar with global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Works collaboratively with Design Center to participate in global design initiatives.

Innovation:

• Works collaboratively with R&D and Consumer & Market Insights (CMI) to develop and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can explain the innovation strategy to others.

• Familiar with writing concept statements for innovation and uses experience and market and consumer knowledge to draft statements.

• Provides support to the gate-keeping process, through data analysis, project planning and overall support.

• Supports the life cycle management across a broad portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles. Executes a strategic plan to leverage portfolio across regions and channels.

Brand Communication:

• Executes against clear objectives for brand communication and can articulate the brand’s vision for short and long-term success.

• Participates in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade, working with the Brand Activation and Trade Marketing teams.

• Contributes to the delivering of marketing objectives and strategies for the upcoming year. Executes brand communications across brands, countries and regions with purposeful differentiation and reapplication based on portfolio and category strategies.

• Participates in briefing agencies on communication objectives, advertising and media plans.

• Familiar with ROI analysis and tracks projects’ key performance indicators.

Insights:

• Familiar with consumer insights techniques and develops a strong working knowledge of the target consumer. Proven at independently reviewing internal and external research materials to develop a holistic, proprietary understanding of the consumer.

• Educates others on the consumer and marketplace.

• Informs marketing metrics, key brand, and quality measures to track and understands the underlying drivers and interaction of each metric.

• Develops deep category knowledge across multiple categories and brands.

Pricing:

• Analyzes shopper insights and market data to recommend pricing objectives, strategies, and guardrails for key SKUs or categories. Applies price modeling information to manage price.

• Participates in pricing audits to evaluate opportunities to extract maximum value from the market.

• Identifies key promotional windows based on target consumer behavior.

Brand Activation:

• Supports development and execution of PR plans and KOL cooperation

• Supports development and execution of communication plans in Social Media

Job Requirements:

• Four-year college degree

• At least 2 years of marketing internship/work experience ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.

• 15% travel required

• Internship or college experience working on cross-functional projects.

• Strong communication skills, written and oral.

• Proven ability to work on a team.

• Proficient in Microsoft Office applications.

• Fluent in English

上班地址：虹桥路1438号古北财富中心