The CUHK Business School, a leading business school and a pioneer in business education in Hong Kong, now seeks to appoint a high calibre candidate to the position of Administrative Director (Marketing and Student Recruitment).

Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition of nurturing business leaders with immense contributions in Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes (MBA, MSc, MAcc, EMBA, MPhil, PhD) with over 4,600 students, as well as executive education. It has one of the most extensive alumni networks in the region, with over 35,000 alumni around the world.

Among all the master’s programmes offered by the School, the full-time MBA is a highly selective programme and is ranked globally. The students are an internationally diverse group of highly motivated professionals. The part-time MBA programme caters to the needs of working professionals in Hong Kong and southern part of China whose needs are centred on leadership development. On top of these two programmes, in the last couple of years, various departments/schools of the Faculty have launched specialised Masters Programmes, including the Master of Science in Management (MiM) programme. With a variety of background and academic interest, these students often have high expectations on application and admissions experience besides the learning experience and development during their journey of studies.

Reporting to the Director of MBA Programmes, the Administrative Director (Marketing and Student Recruitment) is expected to supervise a specialised team in Communication, Marketing and Student Recruitment for MBA and MiM programmes and to:

1. oversee all content creation, including curating and sharing information, to reach and engage audience effectively via various recruitment marketing channels such as search engines, social media, mobile apps, emails, etc.;

2. develop and execute strategic marketing campaigns that are tracked and measured on all output while optimizing advertising spending;

3. generate a pipeline of qualified leads and actively convert them into applicants;

4. oversee/lead the team in developing and adopting a systematic approach to manage applicants’ journey while cultivating programme ambassadors to partner with;

5. manage technological infrastructure development of the programmes, including websites and CRM systems;

6. work closely with the Student Experience and Development Team in the screening and selection of candidates to ensure pre- and post-admissions experience is thoughtfully managed and well-aligned;

7. collaborate with Graduate Career Management Team on development of students societies, business competitions, student-led conferences, business practicums, career treks, etc.; and

8. oversee preparation of budgets and annual reports.

The ideal candidate should have the following qualifications, skills and attributes:

Review of applications will begin in late August 2019, and will continue until the position is filled. Shortlisted candidates may be invited for informal discussions, on campus visits and interviews subsequently, as appropriate.