Account Executive
爱德曼国际公关有限公司BeijingUpdate time: August 26,2019
Job Description
Client Servicing
Writing and Editing
This is an entry-level client service position. An assistant account executive must possess good interpersonal and communication skills in order to work effectively with a variety of client servicing staff within a specific set of clients. S/he must have excellent organizational skills, the ability to adapt to new conditions, assignments and deadlines and solid knowledge of MS Office Suite. S/he must pass a writing test and demonstrate the ability to become a strong writer. The assistant account executive is expected to hold a bachelor’s degree in a related field and have interest in pursing a career in public relations. Previous internship experience in the communications field is desirable.
- Solid understanding of basic principles of PR
- Familiarity with key client contacts and clear understanding of clients’ organizational structure
- General account service administration
- Trafficking jobs and project coordination
- Preparation of client status reports
- Compilation of media coverage to client
- Read and identify media clips from clipping services and on-line resources
- Reactive and proactive media relations
- Press tour pitching, scheduling, and logistics
- Prepare press kits for distribution
- Schedule booth appointments at trade shows and ensure appropriate follow-up
- Support product reviews process
- Initial speakers bureau research and coordination
- Call downs to Media for pitching
- Assist in writing press release or press kit pieces (fact sheet, tip sheet, bios, etc)
- Participate in brainstorms
Writing and Editing
- Knowledge of press release writing
- Write memos to vendors
- Write creative and accurate news releases and headlines
- Research, outline, write and edit media advisories, bios, conference reports
- pitch letters and/or email pitches and product fact sheets
- Basic understanding of key client information, including general businessstrategy, industry issues, products and services, key customers and competitors in the marketplace
- Research brand information
- Understand research and media list building tools (Factiva, Edge, etc.)
This is an entry-level client service position. An assistant account executive must possess good interpersonal and communication skills in order to work effectively with a variety of client servicing staff within a specific set of clients. S/he must have excellent organizational skills, the ability to adapt to new conditions, assignments and deadlines and solid knowledge of MS Office Suite. S/he must pass a writing test and demonstrate the ability to become a strong writer. The assistant account executive is expected to hold a bachelor’s degree in a related field and have interest in pursing a career in public relations. Previous internship experience in the communications field is desirable.
职能类别： 公关专员
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联系方式
上班地址：天泽路16号润世中心
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