Overview

AIG intends to build integrated solutions for our customers and partners, and to participate in the digital economy. We seek a digital product leader with a deep understanding and broad practical experience in innovative end-to-end digital enablement inclusive of: digital marketing, digital sales platforms and tools, website design, development and optimization. This role will drive top and bottom line growth by delivering digital experience and engagement practices across a full range of products, services and partner relationships that drive sales and build a sustainable customer base.

The Digital Product Manager will require experience in direct customer acquisition and engagement strategies and execution across a range of traditional and new technologies including but not limited to: social media services, content hubs, integrated digital partnerships and market leading customer experiences. She or he will be skilled in stakeholder management, the direction of cross-functional teams, and the development and maintenance of partner relationships in a challenging environment. He or she will work with internal stakeholders, Technology and Operations teams, strategic external partners and vendors to manage and optimize target business outcomes from inception through to launch.

The focus of this role will be on sales from partner and propriatery digital platforms and associated sites. The emphasis will be on A&H products, but coverage from other lines of business can be considered to create compelling customer propositions. In addition, the role will be responsible for the profitability of digitally distributed business at the product, campaign and channel level. Key metrics will include gross written premium, policy sales, acquisition and loss ratios, spending variances and the number of partners, programs and partners launched.

Job Responsibilities

Identify, prospect and acquire partners through disciplined consultative sales process

• Lead cross functional and multi-line business development efforts

• Formally target and prioritize prospective partners: retail banking, cards, MNOs, utilities, telcos, retailing and marketplace platforms, gig economy operators

• Use flexible methods to surface customer needs and posit value propositions

• Organize joint customer workshops with prospective partners

• Direct internal and external resources to design and prototype customer solutions

• Work with product line and general management to negotiate partner agreements

  
  

Design, build and revise digital products – a combination of coverage, service, process and front-end user experience- to drive purchase and retention

• Supervise or act as Product Manager – the “mini-CEO”

• Lead cross functional teams: underwriter/actuary, analytics, UX/UI design, Tech team, Legacy IT

• Drive agile product development with aim to launch and learn from MVPs

• Simplify products with insurance experts to improve customer experience

• Decompose products to more easily fit into partner businesses and customer journeys

• Invent features to drive customer understanding and purchase (eg coverage calculator, what-if models)

• Work with agile and legacy IT teams to build and deploy product

  
  

Design, create and revise campaigns to drive purchase, influence mix and minimize acquisition costs

• Work with cross functional team: marketer, analytics, creative, media

• Establish iterative, rapid cycle campaign calendar

• Use test n learn approach with champion/challenger campaigns

• Acquire appropriate tools for content management, targeting, campaign execution, attribution

• Direct external agencies or in-house staff to develop and deploy creative and content

• Monitor campaign results to optimize programs

  
  

Meet financial and operating targets

• GWP production

• Loss ratio, acquisition ratio, development budgets

• Spending levels, campaign effectiveness, IRR, TMC, CPP

• Partner pipeline and deals executed

• Staffing and expertise

Work with general and LOB management to plan and execute business

• Strategy: channel, partners, product

• Budgets and staffing

• Product, development and marketing calendars

• Partner development targets and activity

Job Requirements

• Minimum 4 years work experience as a digital product manager, inclusive of working in a start-up business environment or on an innovation/digital team, performing user insights and testing, or digital product design

• Demonstrated understanding of product lifecycle

• Strong experience with user experience strategy and design

• In-depth knowledge of Agile methodology for product development

• Solid technical background with understanding and/or hands-on experience in software
  development and web technologies

• Strong analytical and synthesis skills, including the ability to absorb large amounts of
  internal and external data and translate into actionable information to make effective business decisions

• Strong interpersonal and communication skills. Capable of influencing and building consensus at
  all levels of the organization

• Pushes the organization to constantly improve, shows opportunities, and stimulates out-of-the-
  box thinking

• Strong problem-solving skills and willingness to roll up one's sleeves to get the job done

• MBA or certifications in digital marketing or product development technologies a strong plus

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