1. Develop and execute PR strategies to enhance corporate brand image;
2. Closely monitor online public opinion and proactively contact KOLs and media outlets for reputation management;
3. Distribute company press releases, coordinate media interviews and events;
4. Organize major PR events like product launches, press conferences, etc.;
5. Manage company social media accounts, post positive news and increase exposure;
6. Write PR materials such as press releases, news articles, speeches, etc.;
7. Conduct crisis management to protect company interests against negative news;
8. Boost company awareness and maintain a positive brand image.

Requirements:
1. Bachelor's degree or above in PR, communications or related field;
2. 3-5 years of relevant PR work experience;
3. Familiar with media operations and have extensive media resources;
4. Excellent communication and interpersonal skills;
5. Strong ability in PR planning and business writing;
6. Crisis management awareness and ability to handle emergencies.