Senior AI Data Services Marketer

Location: US East coast                    

About RWS:

RWS Holdings plc is the world’s leading provider of technology-enabled language, content management and intellectual property services. We help our customers to connect with and bring new ideas to people globally by communicating business critical content at scale and enabling the protection and realization of their innovations.

 

Our vision is to help organizations interact effectively with people anywhere in the world by solving their language, content and market access challenges through our collective global intelligence, deep expertise and smart technology.

 

Customers include 90 of the globe’s top 100 brands, the top 10 pharmaceutical companies and 18 of the top 20 patent filers worldwide. Our client base spans Europe, Asia Pacific, and North and South America across the technology, pharmaceutical, medical, legal, chemical, automotive, government and telecommunications sectors, which we serve from offices across five continents.

 

Founded in 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).

 

For further information, please visit: www.rws.com

 

RWS Language & Content Technology division: offering the latest innovations in language and content management technology to help enterprises engage with global audiences – across any device. Our language technology enables enterprises to automate and manage the entire content lifecycle. And our web content and structured content management technology supports the creation, translation and delivery of global content at scale – in ways that are efficient, secure and compliant. The combination of our language and content technology – enhanced with state-of-the art Machine Learning – offers the capability to manage the ‘end-to-end’ translation supply chain.

 

About The Role:

We are looking for an entrepreneurial, hands-on Senior Marketing Manager to join our fast-growing AI Data services group, part of Enterprise Internationalization Group (EIG). You will work in a startup-environment, as part of the larger RWS organization.

You’ll be responsible for strengthening our brand and help boost sales. For this role, you need to be a creative thinker and a fast learner, familiar with demand generation, messaging, market research and sales enablement. This exciting role combines product marketing, field marketing and demand generation in a single multitasking role.

 

Responsibilities:

 

• Follow and analyse relevant market trends to position our offerings
• Define benefits for the user and buyer personas, and develop positioning, value propositions, messaging and collateral that resonates with the buying audience
• Work closely with sales and business development to understand our existing clients’ needs  and Identify market segments with the highest propensity to buy through market and buyer insights
• Develop go-to-market strategies and execute those including demand creation and reputation building, as well as retention and upsell/cross-sell strategies
• Develop sales content, case studies, competitive playbooks and perform sales enablement activities
• Act as marketing expert and sparring partner for business unit management
• Work with other RWS business units to help drive cross-sell
• Manage a small team of (junior) marketers in the EIG group.
• Work with various central teams (design, web team, copywriters, social media, PR, marketing operations) to ensure existing best practices are followed and existing systems are used in the most optimal way

 

Requirements:

 

• Proven experience (7+ years) as a Marketing Manager
• Energetic and entrepreneurial attitude
• Familiar with marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• Creative and Innovative
• Bachelor’s degree required and a Master’s degree preferred
• Related market/industry experience preferable (AI Data Services, LSP)
• Data science or platform experience a plus
• Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
• Ability to create value propositions and messaging strategies
• Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
• Strong writing, communication, presentation development and delivery skills
• Critical thinking
• Empathetic to buyers, customers, users and sales resources
• Collaborative, able to work across functional teams
• Detail-oriented, well organized, efficient with time management

Key Technologies used:

 

• Salesforce automation (SFDC)
• Microsoft 365
• Hubspot
• Workfront Project Management tooling
• Accent Technologies Sales content portal
• Customer/Partner portal

 

Benefits:

• Amazing benefits. (Seriously!)
• Infinite training, professional development and personal growth opportunities.
• The rare opportunity to impact how organizations communicate globally. There’s a reason we work with 90 of the top 100 brands.
• Smart, engaged co-workers, a culture of diversity, innovation and opportunity.
• Great work life balance!

 

 

Life at RWS - We work hard together to deliver for our customers; our expertise, professionalism and determination to never let others down drives us to be passionate and serious about what we do, deliver customer value, yet always adding a human touch.

 

RWS embraces diversity and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics.

RWS is an Affirmative Action Employer.

For more information about EEO/AAP legislation please visit: https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf

 

RWS Employees hired for positions that require work on site at RWS offices, customer offices, and travel on behalf of RWS and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws with regard to accommodations related to this policy.

Recruitment Agencies: RWS Group PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.