工作职责

• 撰写内容，包括与客户经理一同制定月度计划并按时完成内容
• 协助客户经理，为DLG 客户塑造和定义社交媒体传播策略，特别是内容战略的领导
• 积极参与社交媒体策略的概念和实施，支持客户整体目标的实现
• 通过了解客户全球及本地核心内容，在品牌活动的文案部分担任领导角色，并搜索必要素材
• 与设计师紧密合作，提供卓越的视觉效果，为DLG 客户呈现高质量作品
• 保持最新的行业主题，开发丰富内容，以实现客户目标

任职要求

• 对中国奢侈品行业、消费者行为和数字领域充满热情和了解
• 中文母语及优秀的撰稿能力
• 熟练的英文能力
• 通过扎实的文字能力表达活跃的思维和创造力
• 注重细节并能自我激励

Responsibilities:

• Creation of editorial content, including on-time delivery according to the editorial calendar defined in conjunction with Account Manager
• Assist the Account Manager in shaping and defining digital communication strategies for DLG clients, in particular leadership on editorial strategy
• Actively participate in the conception and implementation of creative digital strategies to support achievement of the clients’ overall objectives
• Lead editorial brand creative campaign angles and milestones by understanding client internal brand vision both globally and locally, and pulling together necessary resources
• Coordinate with Graphic Designers to identify suitable visuals to deliver and maintain high quality digital communications for DLG clients
• Keep up-to-date with new industry topics to develop rich content suitable to achieve clients’ specific goals

Qualifications:

• Passion for and knowledge of trends Chinese luxury industry, consumer behavior, and digital and social media landscape
• Native Chinese, with excellent copywriting and editorial skills
• Proficiency in English
• Open-minded and creative with solid skills in expression through words
• Fine attention to detail and self-starter

上班地址：广东路500号世界贸易大厦