General Purpose

To develop, establish and maintain marketing strategies to meet organisational objectives of Shanghai Concord Bilingual School（SCBS上海康德双语学校). Effective management of the marketing, advertising and promotional activities of the organisation.

Main Job Duties and Responsibilities

• Overview, manage and coordinate all marketing, advertising and promotional staff and activities at Shanghai Concord Bilingual School (“SCBS”);
• Work with the senior leadership and management team, to develop a long-term marketing strategy for the growth of SCBS;
• Review and develop the brand awareness of SCBS;
• Conduct market research to determine market requirements for SCBS;
• Conduct a regular analysis of customer research, current market conditions and competitor information both within Shanghai and the wider China area;
• Expand and develop marketing platforms including social media platforms;
• Manage the productivity of the marketing plans and projects;
• Monitor, review and report on all marketing activity and results;
• Determine and manage the marketing budget;
• Deliver marketing activity within agreed budget;
• Work with finance department to develop a pricing strategy;
• Create marketing presentations

Education and Experience

• Business or marketing-related degree or equivalent professional qualification, MBA is preferred;
• Experience of working in the education sector;
• Experience in all aspects of developing and managing marketing strategies;
• Technical and digital marketing skills;
• Experience with relevant software applications;
• Proven experience in customer and market research

Key Competencies

• Excellent English and Chinese written and verbal communication skills
• Able to work Independently and collaboratively in a small team
• Formal presentation skills
• Strong organizational and planning
• Strategic and critical thinking skills
• Data analysis and management
• Problem analysis and problem-solving
• Team leadership, persuasiveness, adaptability and creativity
• Judgment and decision-making.

上班地址：汝南街53号