1. According to the development of the company and business requirements, based on the professional knowledge and personal experience, to communicate and introduce new products.

• evaluate product claiming, market information to determine the feasibility of new launch
• collect and analyze the market information and competitive brands based on China's particular market demand, and develop new products according to consumer demand.
• Responsible for product cost control, new product pricing; market information collection, and determine product positioning.
• create product-training materials and work with marcom team to develop new product communications.
• new product sales tracking and analysis

2. Develop and grow product categories, and make corresponding product marketing strategy.

• In accordance with the development of the company and the branding of product line, to develop and enforce product marketing strategy, improve product line sales and market share.
• Product line management; develop, implement product marketing plan, improve profitability.
• analyze product sales status, and adjusting marketing strategy accordingly

3. Support and coordinate with other departments

• help to provide answers and positioning for product related problems, help solve internal and external consumer products doubt.
• to assist processing product complaints.
• Support business-training activities, include writing and review product related training materials.

4. other

• train and manage the team, to work effectively and productively to fulfill the duties assigned by company and management.

Knowledge/Experience/Skill/Competence Required
？ Above 8 years marketing experience, strong product categories management skill, new product develop experience and new product launch experience.
？ Good understand of FMCG industry, excellent market acuity and control force
？ Having experience of Facial care, body care or essential oil are preferred
？ University or above, fluent English (listening, speaking, reading and writing) ,good computer Skill:
？ Good interpersonal communication ability and the coordinated ability, can adapt to the environment and pressure.
？ 8年以上市场经验，丰富的产品规划、新产品开发与上市策划经验。
？ 对于快速消费品行业有深刻的认识，优秀的市场敏锐度和掌控力。
？ 有护肤品、身体护理用品、精油产品领域经验者优先考虑。
？ 大学学历，熟练的电脑办公技能，流利的英文听说读写。
？ 良好的沟通能力和协作能力，良好的抗压能力
职位说明
1. 根据公司发展和业务需求，依据专业知识及经验透过与总公司的沟通执行面部护理、身体保养品、精油产品等系列的新产品的开发及引进。

• 评估总公司产品相关成分及上市可行性分析。
• 收集分析市场信息及竞争品牌，根据中国特定市场需求，开发符合消费者需求的产品。
• 负责产品成本控制、定价；市场资讯收集，明确产品定位。
• 产品培训材料、产品知识手册的制作，制定产品沟通宣传计划。
• 新产品销售分析

2. 已有上市产品系列的管理，并制定相应产品行销策略。

• 依公司发展要求及产品线的特性，制定、执行产品行销策略，提升品线销售业绩及市场占有率。
• 产品品线的分析管理，并制定、执行产品行销计划，提高利润率。
• 分析产品销售状况，并依据销售状况调整行销策略。

3. 支持、配合其他部门

• 为销售及业务训练解答产品行销相关问题，协助解答内部和外部消费者的产品疑问。
• 协助处理产品投诉。

支援业务训练活动，协助撰写产品培训相关资料。
4. 其他

• 训练、管理团队，发挥团队战斗力和生产力。

公司、部门指派的其他工作。

职能类别：产品/品牌经理

关键字：化妆品护肤品

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