Major Responsibilities
Assist Marketing & Communications Director to develop and implement strategic PR programs to achieve significant increases in brand awareness
Cultivate relationships with key business journalists in national and trade publications on/offline
Pitch stories to both national and local media. Achieve highest visibility for in print, broadcast, TV and online media outlets
Cultivate relationships with key chambers, industry associations and discover potential PR opportunities
Develop compelling story angles
Write clear and compelling pitch letters, press releases and promotional articles
Assist Marketing & Communications Director to organize corporate external and internal events or participate in industry events
Delivering events on time, within budget, that meet expectations
Proactively manage editorial calendars
Analyze and measure results of PR programs
Education and Experience
BA Degree or above, major in Marketing, PR, Chinese, English or Teaching Chinese as Foreign Language
At least 5 years relevant experience in public relations or marketing communications
Excellent written and oral communication skills in both English & Chinese
Solid writing skills (writing samples required upon receipt of resume)
Proficiency with MS Office Apps (Outlook, Word, Excel, PowerPoint, etc.)
A strong-sense of teamwork and outgoing, creative and detail-oriented personality
Strong network and established relationships with national business and trade media contacts, government, chambers, industry associations, B2B
Work experience in professional service firm is preferential
职能类别: 公关主管 市场/营销/拓展主管
关键字: 市场 媒体 公关 公共关系
上班地址:粤海街道科苑南路2666号中国华润大厦9楼01、02、03单元
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