高级客户执行
迪卡品牌策划咨询有限公司ShanghaiUpdate time: August 28,2019
Job Description
Primary Responsibilities:
Intake, Ideation, and Planning
- Ensure that the brief includes all important elements:
- Understands and can explain and execute against strategic direction in the brief.
- Generate estimates/quotes (SOW) for all jobs; issues purchase orders; process retainer and non-retainer billable items; ensure bought-in costs come in on time and to budget
- Help in the development of case studies on clients’ business
- Manage internal tools such as required.
Revenue Growth, Client Acquisition and Account Management
- Identify decision makers and key buying points
- Spot trends / identify opportunities.
- Understand the proposed strategy to suggest tactical changes as per the changing business environment or client requirements
- Help to complete background research, coral people and ideas in the Account Planning process.
- Engage in client conversations as a means to understand client needs and inform/ educate about internal capabilities. Once an opportunity is identified bring in account lead to help sell through.
- Work effectively with Business Operations and Program Management for forecast accuracy and maintenance.
- Assist in carrying out operational tasks such as raising a PO and co-ordinating tasks with vendors
- Assist with any quarter close activities as required by the account lead(s).
Client Stewardship
- Develop and cultivate relationships with clients
- Act as one of the key agency interfaces with clients for dealing with escalated issues; responsible for building and maintaining key client relationships. Helping to manage day to day situations when more senior account leads are not available.
- Manages/coordinates client projects. Liaising with, and acting as the link between, the client and internally by maintaining regular contact with both, ensuring that communication flows effectively.
- Responsible for documenting all client feedback and decisions.
- Effectively executes projects, problem-solves, and develops solid business relationships, with client peers and 2 levels up.
- Communicate and disseminate client requests to team; manage client expectations; manage internal communications and external communication with vendors, media partners
- Analyse client creative campaigns utilizing marketing analytics tools; provide client with insights and report to drive actionable measures
- Manage project budgets for multi-faceted/tiered campaigns; meets account revenue and profitability targets
Team Stewardship
- Escalate any problems that arise which require the attention of the more senior account leads
- Manage the interactions and communication with the internal team.
- Issue written communication to team members to ensure accurate information flow.
- Works with the Account Director to brief the team(s),
- Assist with the formulation of strategies
Experience Guidelines:
- Minimum 2 to 3 years of experience in account management in an agency environment
- Strong interactive background a must
- Excellent time management, problem-solving, multi-tasking and leadership skills
- Fluency in English/Mandarin complimented with exceptional written and verbal communication skills
- Good problem-solving skills; ability to identity and execute effective solutions
- Good understanding of effective creative design practices, trends, techniques, and processes across one or more touch points or medium
Education:
Bachelor's Degree required , international education and work experience background is preferred .
职能类别:广告客户主管/专员
关键字:高级客户执行大客户经理客户代表
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上班地址:蒙自路169号1号楼503室
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