市场营销经理
莱伊柔(广州)服饰有限公司GuangzhouUpdate time: August 24,2019
Job Description
广州市 白云区
月薪10,000 - 15,000元

职位信息

职位总结

通过自媒体网络/纸媒/实体店铺的市场营销等方式,实现品牌的良好推广,维护和媒体网络的关系,为品牌树立良好的市场形象。

岗位职责描述

  • 根据总部预算,制定季度市场营销战略结构,并组织实施
  • 负责重大营销合同的签订与谈判
  • 根据总部发放的宣传陈列海报,翻译适合中国市场的语言文字。
  • 为总部提供符合中国市场的营销陈列参考图片,与总部保持顺畅的联系。
  • 维护品牌微信公众号/微博/小红书等网络平台,进行日常的维护、运营等工作。
  • 定期收集整理相关数据进行分析,并向上级提交分析报告。
-挖掘客户需求,为市场运营提供建设性的意见。- 提前向总部发送中国市场的相关变化与要求。
  • 为新开店铺制定开业庆祝计划


任职资格

  • 有相关2年以上网络和实体市场营销工作经验者优先
  • 良好的英语或法语口语交流和书写能力者优先
  • 良好的时尚审美和与市场契合的宣传手法
  • 有淘宝APP或电商APP维护经验者优先
  • 熟练操作 MS Office;
  • 开朗的性格,乐于与人交流
  • 工作态度积极,责任心强,有良好的沟通能力和团队合作精神

Position Summary

The Marketing Coordinator will be responsible for operations such as planning, implementation and the coordination of diverse promotional activities for La Vie en Rose. The incumbent will be expected to work closely with the Junior Marketing Coordinator, the Marketing Communications Coordinator, Graphic Designers and the Acquisition department to recommend and analyze different Marketing strategies.

Job Description

- Coordinate seasonal and corporate marketing activities within the La Vie en Rose Marketing Department;- Communicate marketing initiatives with other departments and write procedural documents for stores;- Research and propose strategies in line with corporate objectives, with the goal to increase sales and create brand awareness;- Work independently and offer status reports on projects;- Perform periodic competitive analysis in terms of marketing, promotions, GWP programs, acquisition and engagement;- Oversee calendar and content of digital ads in collaboration with the Acquisition department.- Ensure constant flow of communication within the department; - Create detailed reports following events and promotions to evaluate results and efforts;- Monitor partnerships and offer reporting on the various programs;- Communicate and build relationships with various vendors to collect assets and information related to brand and products;- Coordinate visual creation for ads and Marketing materials;- Respect the department’s budget and get initial approval required at the onset of any project;- Research and propose advertising campaign in conjunction with the Acquisition department;- Research and propose events La Vie en Rose can partner up with to create brand awareness;- Work with graphic designers, ecommerce coordinator, buyers, public relations to ensure consistent message across all channels;- Update and assist with marketing promotional calendar.

Required skills

- Bachelor Degree in Marketing or equivalent;- 3-5 years of experience in Marketing; - Very good communication and presentation skills in both French and English;- Excellent understanding of the fashion retail industry and creative process;- Awareness of online and printed media channels;- Excellent knowledge of MS Office;- Strong interpersonal skills;- Ability to multitask and work under pressure in a fast paced and dynamic environment while communicating with other team members and departments;- Team player who is driven by results; - Highly organized and able to plan tasks according to their priority;- Demonstrate leadership by offering new solutions and suggestions to improve processes;- Problem solving skills and ability to tackle obstacles head-on with agility and finesse.

职能类别:市场/营销/拓展经理市场/营销/拓展主管

关键字:市场营销

微信分享

联系方式

上班地址:西槎路

地图

公司信息

la Vie en Rose创立于1985年,当时总部位于加拿大安大略省。1996年弗朗索瓦-罗伯吉收购了这家连锁店,当时全国只有23家门店。在2015年,集团买入了Bikini Village 品牌,为集团品牌的丰富性增添了另一面旗帜。 2019年 la Vie en Rose已经发展到325家门店,其中加拿大235家,国际市场在迪拜,埃及,摩洛哥等17个国家拥有90家。总部位于加拿大蒙特利尔市。
2019年将来到中国同时开设线上与线下门店、未来也将开拓俄罗斯和印度等国际市场,la Vie en Rose 是一个成长中的品牌,未来值得期待。
品牌目标:
不论在线上或线下门店,为顾客在内衣/睡衣/泳衣的产品中提供完美的购物体验。
产品拥有内衣/家居服/泳装沙滩装/配饰/鞋类五大产品系列
所有系列产品的设计均来自于位于蒙特利尔的总部设计中心。针对每季最流行的元素打造产品,也会针对不同市场设计属于当地需求的产品系列。

在la Vie en Rose 顾客除了能够找到日常内衣,家居服等系列,一年四季我们都将推出泳衣沙滩系列,产品注重时尚感,每一年在迈阿密举办的Bikini 秀,主办方都会邀请la Vie en Rose 的买手们前来参加。
品牌产品注重:
舒适
在la Vie en Rose,我们致力于创造最舒适的产品。我们始终以提高产品舒适度为目标,在设计、剪裁、调整以及最重要的材料方面紧跟最新的潮流。我们相信舒适的产品有助于我们的客户提升幸福感和满意度。
材质
在la Vie en Rose,产品的材质一直是每天关注的重点。从开发到设计,从材料的选择到元器件的选择,从制造到售后服务,产品的材质都付出着我们特别的重视,使我们的产品达到客户的质量标准和期望。

目标顾客:

la Vie en Rose 的目标顾客是年龄介于15-45岁热爱自己与生活的***,在任何时候,希望你都可以在la Vie en Rose 找到属于你的那件完美的贴身产品!

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